need help with this · Agency Service Scaling Kings👑

need help with this

Running FB lead ads for a local painting company in Barnsley (UK, lower-income area). was targeting 12 miles radius but now increased it to 20miles radius since he complained.

Stats so far (3.5 weeks):

Spend: £173
Leads: 12
CPL: ~£14
Link clicks: 183
CPC: £0.95
CTR: 4.03%

Problem:Client hasn’t closed any leads. Says they’re “time wasters” or not responding — but he barely follows up because he’s getting work from Checkatrade and prioritises that. He’s also getting impatient and wants to stop early.

Changes made: Recently added a written question in the lead form (“Briefly describe your painting project”) to increase lead quality.

Question to the group: Given the situation, would you:

Keep improving lead quality via stricter form questions, or
Move to a simple landing page (business branding + project description) to pre-qualify harder, or
Is this primarily a sales/follow-up issue, not an ads issue?

Curious how you’d handle a client who won’t properly work the leads.

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