When the client is not happy, and you say to check if CTR 1.5%, do you mean ctr all or ctr link?
When you start the production adset, how do you split the budget between this adset and the testing DCT?
When you say to wait 48h, 96h, ecc…, is it standard or does it depend on daily budget? I mean, should we wait to spend like 2x, 3x, ecc… expected CPL? Or is there any number of click we should get before making new optimisations?
Just to be sure I got it right: Pick one pain point -> find the best version of that pain point → only then test against a new pain point
p.s. I'll try to evoke one of the emotions from Inside Out with the first phrase too from now on.
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about Uncle Jimmy's Facebook Ad Optimisation Process!