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I have to start with saying that this video is amazing. That's the stuff guru's won't say to you, evemnon their paid programs, and @Uncle Jimmy Mitchell is giving it away for free! I just didn't understand a few bits: - When the client is not happy, and you say to check if CTR 1.5%, do you mean ctr all or ctr link? - When you start the production adset, how do you split the budget between this adset and the testing DCT? - When you say to wait 48h, 96h, ecc…, is it standard or does it depend on daily budget? I mean, should we wait to spend like 2x, 3x, ecc… expected CPL? Or is there any number of click we should get before making new optimisations? - Just to be sure I got it right: Pick one pain point -> find the best version of that pain point → only then test against a new pain point p.s. I'll try to evoke one of the emotions from Inside Out with the first phrase too from now on.

what do you guys think about using typeform/jotform instead of normal fb lead forms? They have a nicer interface, while still being essentially only a form, so it's not technically a landing page.

Yo guys, does anyone know how to efficiently find the names of business owners? I target local businesses that I can easily scrape through tools like outscraper, but getting their names is a slow, manual process. Can anyone help? Thx in advance

@Uncle Jimmy Mitchell told me you guys usually find a lower conversion rate on forms, not the typical 5-10%. What's a good benchmark to aim at? I get around 0.8-1.2% FCVR in real estate, but I'm not sure it's normal or if I should focus more on form optimisation. I also get a very low CPC on link, at 0.10-0.20€, so a 1% form conversion rate would be a 5% conversion rate with a standard CPC of 1-2€. Does it make sense or I'm just rumbling hahah?