25d • 💵 Wins 💵
A lead magnet is worth $8,653?
Hey guys, I'm sharing a quick win here. Many of my clients' lead magnets weren't converting.
When I told my client to delete their 21-page PDF and their shiny "Automation Blueprint" lead magnet, they thought I'd lost my mind.
“But we spent $1,200 on those!” they said.
Here’s what happened next:
Their lead magnets were getting 312 downloads per month.
Conversion to sales? 0.3%.
That’s ONE paying customer for every 300 leads.
Brutal.
The problem wasn’t the content, it was the delivery model.
Because here’s the uncomfortable truth:
Anything that requires a download like PDFs, automation maps and swipe files...
...ends up in the same folder:
“To Read Later → Never.”
No guidance, no transformation and zero reason for people to come back to you.
So we killed the downloads.
Instead, we built a Micro-Lesson Series, a 5-day sequence of high-value lessons (and common mistakes) delivered directly via email and SMS.
No files, no friction.
Just structured insights showing up daily where people already pay attention.
Month 1 results: $8,653 in revenue from 89 leads. That’s a 9.7% conversion rate.
From the exact same traffic source.
Here’s what made the difference:
1️⃣ Commitment > Collection
5-day Micro-Lessons create action-takers.
Downloads create “I’ll look at it later.”
2️⃣ Pain-first positioning
“5 mistakes you're making on [TOPIC]…” triggers urgency.
People run from losses faster than toward wins.
3️⃣ Daily trust stacking
Show up 5 days in a row → you become familiar.
Familiar converts.
The wildest part?
The content was 80% recycled from those forgotten downloads.
The rest 20% I've used a Claude Project set up with client's TOV.
Same ingredients.
Better delivery.
Completely different outcome.
What about you?
Are your lead magnets actually getting consumed...or just saved and forgotten?
Let me know below 👇
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A lead magnet is worth $8,653?
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