Hey guys which would be better to run for a tree service client, send homeowners to a fb lead form then calendar page or send homeowners to landing page then calendar page to book an estimate?

Hi! Welcome to the best darn Agency Service Delivery / Scaling Group on the internet! 👑 (Becuase of you guys). This community is designed to help you solve the Agency service delivery puzzle AND scale your agency sustainability Step 1: Introduce yourself in THIS THREAD below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Read the rules and checkout our free courses and paid programs Step 3: Make sure to contribute and add value as there is an awesome surprise waiting for you if you reach Level 5

Hey guys, I'm sharing a quick win here. Many of my clients' lead magnets weren't converting. When I told my client to delete their 21-page PDF and their shiny "Automation Blueprint" lead magnet, they thought I'd lost my mind. “But we spent $1,200 on those!” they said. Here’s what happened next: Their lead magnets were getting 312 downloads per month. Conversion to sales? 0.3%. That’s ONE paying customer for every 300 leads. Brutal. The problem wasn’t the content, it was the delivery model. Because here’s the uncomfortable truth: Anything that requires a download like PDFs, automation maps and swipe files... ...ends up in the same folder: “To Read Later → Never.” No guidance, no transformation and zero reason for people to come back to you. So we killed the downloads. Instead, we built a Micro-Lesson Series, a 5-day sequence of high-value lessons (and common mistakes) delivered directly via email and SMS. No files, no friction. Just structured insights showing up daily where people already pay attention. Month 1 results: $8,653 in revenue from 89 leads. That’s a 9.7% conversion rate. From the exact same traffic source. Here’s what made the difference: 1️⃣ Commitment > Collection 5-day Micro-Lessons create action-takers. Downloads create “I’ll look at it later.” 2️⃣ Pain-first positioning “5 mistakes you're making on [TOPIC]…” triggers urgency. People run from losses faster than toward wins. 3️⃣ Daily trust stacking Show up 5 days in a row → you become familiar. Familiar converts. The wildest part? The content was 80% recycled from those forgotten downloads. The rest 20% I've used a Claude Project set up with client's TOV. Same ingredients. Better delivery. Completely different outcome. What about you? Are your lead magnets actually getting consumed...or just saved and forgotten? Let me know below 👇

tl;dr: I have decided to make Jimmy's Agency Brain completely free for a limited time as I really just want to help as many of you as I can. You can access it by getting to level 2. Access it Here https://www.skool.com/kings/classroom/421ef76e?md=30a2b553536f43bf8fde5992a0fc1c3e When I started this group, my mission was simple: Help as many agencies as I can run their business properly, master service delivery, and keep clients forever. Because the truth is, most of the problems in our industry, the churn, the constant client hunting, the burnout, come from never really nailing the fundamentals of running an agency and looking after clients the right way. I’ve spent years coaching thousands of agency owners, and I kept seeing the same questions come up over and over again: - How do I keep clients longer? - How do I fix delivery issues without losing trust? - How do I run my agency like a business, not a hamster wheel? That’s why I built Jimmy’s Agency Brain, an AI assistant trained on over 3,700 real coaching calls I’ve done with agency owners. It’s like having me in your pocket 24/7, ready to give you my real, proven answers instantly, no fluff, no theory, just what works in the real world. This tool used to be paid, but I want it in the hands of as many serious agency owners here as possible. So I’m making it a Level 2 Gift and COMPLETELY FREE. All you need to do to unlock it is: 1. Make a post in the group 2. Comment on a few other posts That’s it. No cost, no catch, just show up, engage, and you’ll get lifetime access to something that can genuinely change the way you run your agency. Because if this group becomes full of agency owners who get it, who master service and client retention, we raise the standard for the whole space. Let’s make that the norm. – Jimmy