@Michael Lennertz, a gift, or just more annoying advice you didn't ask for: It's a Google doc, that's all. It was a solo attempt to outline what I'd consider doing if I were you and wanted to grow. For everyone else, it's a sales pitch, before I leave the host of the community position. Not really a pitch, no numbers or CTA, just showing (off) the way I think. Several of you could have a plan and focus by next week if you want my DWY help. I'm still making branding changes and website changes, but you all may want to find me here: https://substack.com/@encoresociety and subscribe, especially if you're over 50 and not ready for the "beige-life".

Ever wonder how the richest people in the world keep getting richer without working 100 hours a week? I get it, many of them do work 100 hours per week, but play along. It’s not because they are smarter than you. It’s because they use a formula called Positive Arbitrage. That sounds like a big, scary word, but it’s actually so simple that a 4th grader can understand it. (tested in at an elementary school just for this post.) If you want to move from "struggling coach" to "business owner," this is the only formula that matters, and I'm finally focusing on it. 🍎 The 4th Grade Version: The Borrowed Apple Imagine you go to your neighbor, Tim, and ask to borrow $1. You promise to pay him back $1.05 tomorrow. You take that $1, walk to the store, and buy a big bag of apples. You sell those apples to your friends for $2.00. At the end of the day: 1. You pay Tim back his $1.05. 2. You keep the 95 cents left over. That "leftover" money is Positive Arbitrage. You used a resource (money) to create a "spread." You didn't use your own dollar; you used "The Spread" to create wealth out of thin air. 🏦 How the Wealthy Use This Rich people don't just work for hourly wages. They borrow money at a low interest rate (like 5%) and invest it in assets that grow faster (like 10% or more). They also use Time Arbitrage. They "borrow" today’s dollars and pay them back years later with "tomorrow's dollars," which are worth less because of inflation. It’s like borrowing a full chocolate bar today and only having to pay back half a chocolate bar in ten years! 🧠 How YOU Can Use This (Even if You Haven't Sold Anything Yet!) If you’re just starting out, you might not have money to borrow yet. But you have something even better: Time and Effort. The secret to coaching success is Asset Arbitrage. You "spend" your effort once to create an asset that pays you back forever. Here is how you build your "Spread Machine": - The VSL (Video Sales Letter): Spend 5 hours recording one great video. That video "works" for you 24/7, pitching your offer to thousands of people while you sleep. You spent 5 hours once; it pays you back in hundreds of hours of saved sales calls. - - The Digital Product/Course: Record your best advice once. Now, you can sell it to 100 people for the same amount of work it took to teach 1 person. That is a massive "spread" on your energy. - - The Book or Lead Magnet: Write a PDF or a short book. It lives on the internet forever. It "borrows" readers' attention today and turns them into clients tomorrow, without you being present. - - The Podcast or YouTube Channel: Record an episode today. Two years from now, someone finds it and joins your Skool community. You are using Time Arbitrage—your past work is earning you "future dollars."

Experienced this conversation twice last week, wrote about it here: Own Your Own "Why", Not Theirs The idea that you achieved something to impress someone else, as stated by big names, occasionally in interviews, is somewhat painful to listen to, but all too understandable at the same time. The funny part is, the "Personal B.S. Detector" I put at the end of this article can be both fun and frustrating. Give it a try, and be brutally honest with yourself. I sat with more than one person who was more successful than the names many of us know, and realized that some people just can't answer these questions honestly. It's almost like they are action hero characters bent on revenge, but they don't even realize it, and the social masses bend over to kiss their butts and feed their egos, only feeding the not-so-healthy "Why" that people have. That was what I was going to discuss live yesterday. Read on, and reply if you dare. Has your "Why" always been YOUR "Why?"

List 3 problems you solve better than anyone. This is Step 1 to attracting clients, starting now, not eventually. Sparked by several dozen calls with community members that are struggling to do what may be the most challenging obstacle to get started as a coach... *The Dreaded "Narrow Down Your Niche" lesson.* Screw that! It's time to flip coaching on its head. Most of you have 30 years of work experience and even more life experience. More to come when I finish my "Anti-Niche" Article! Share at least one problem, and preferably all 3 from your list in the comments!

@Shasta Palmer, @Sonja Ray, Ahmy Brock, and @Kaseem Bradley (and me) were on a call over the weekend, and I thought Slapped my Brain. After some searching and editing, I thought of an ethical hacker that I worked with in 2009, who occasionally would get a phone call, walk outside, and be picked up by a Large, tinted-out, Black SUV and disappear for a day or two, and then come back to my office and resume his coding. He was an Individualist and needed help finding team members who weren't self-centered. This is a whittled-down version of an interview process to help find "Collaboratives," which I hope will help Shasta and anyone else who needs to build a team. Maybe it's Classroom worthy, you tell me. BTW, I...never mind, I'll share what I was about to say on the call today in about three hours, after @Michael Drayton and I discuss some speaking opportunities for all of you. Oh, and Part One was here