You guessed it, the audio didn't pick up. *15 minutes of me discussing my 6 months of research *My total rebrand and why *The self-imposed challenge that I shoved out the window today, and well, I'll be writing about it over in Substack if you want the details. Good How and Why content for the newsletter, and especially good for the educational Content I'll be putting in the upgraded portion of my community. I guess the video just wasn't meant to be, or are the platform's gods already messing with the tech because I canceled? P.S. Oh, the website is down, I DELETED IT. It isn't a tech issue.

But in the meantime, I'll try putting together a new post or video explaining everything I researched to make this decision. Sort of a big, risky idea to pursue. Details tomorrow.

Why My or Your $97 Product or subscription is Actually a "Stability Calculator" in Disguise. The Stability Calculator is about how to build a Stable Business model/pricing that supports me in the Encore Part of my life? Yes, I'm actually creating a simple quiz/calculator for you. Let’s talk about the math of "The Coaching Compass." The "Coaching Compass" is my framework for helping creators find clarity on their offers and pricing. Most people launch a subscription or a course and think, "I just need 10,000 people to pay me $10!" That’s a great way to end up with 10,000 problems and a very small paycheck, because getting 10,000 buyers/subscribers costs more money and time than most are willing to spend, and much more than the "goof-rus" are willing to admit. If you're new(ish) here, I tend to say goof-rus, not gurus. I'm not a fan of the typical guru. The secret to a "Coaching Compass" that doesn't lead you off a cliff is Anchor Pricing. Look at the gap between a $97 monthly offer and a $477 annual offer. That's almost a 60% savings on the annual offer. BTW, that's what the premium plan is for this group. To the "rational" brain, that’s a weird gap. To the human brain, it’s a giant neon sign saying, "Just stay for the year, it’s safer here." (Invest a little less than 5 months and get 7 months free) We aren't just selling "access." We are developing and selling a "Stability Calculator" for your own use. We’re showing you how to move away from the "Tuesday Launch" panic—where you hope and pray people buy your new widget—and toward a system where the income is predictable. The Lesson: If your pricing doesn't feel like a "settle in and stay a while" invitation, you aren't building a business. You’re building a treadmill. And I don’t know about you, but at this stage of my life, I only want to be on a treadmill if there’s a TV and a fan involved. Blessings,

Happy birthday @Janna Skroch

How to Stop the Scroll Without Setting Your Hair on Fire It's part copywriting, part storytelling, and all in less than 1,000 words. In fact, less than 1,000 characters, like an "About page!" I'm posting this little article on Substack today. If you want to read it, please subscribe there. (Video is of a clip from the article.)