Ever wonder how the richest people in the world keep getting richer without working 100 hours a week?
I get it, many of them do work 100 hours per week, but play along.
It’s not because they are smarter than you.
It’s because they use a formula called Positive Arbitrage.
That sounds like a big, scary word, but it’s actually so simple that a 4th grader can understand it. (tested in at an elementary school just for this post.)
If you want to move from "struggling coach" to "business owner," this is the only formula that matters, and I'm finally focusing on it.
🍎 The 4th Grade Version: The Borrowed Apple
Imagine you go to your neighbor, Tim, and ask to borrow $1. You promise to pay him back $1.05 tomorrow.
You take that $1, walk to the store, and buy a big bag of apples. You sell those apples to your friends for $2.00.
At the end of the day:
- You pay Tim back his $1.05.
- You keep the 95 cents left over.
That "leftover" money is Positive Arbitrage. You used a resource (money) to create a "spread." You didn't use your own dollar; you used "The Spread" to create wealth out of thin air.
🏦 How the Wealthy Use This
Rich people don't just work for hourly wages. They borrow money at a low interest rate (like 5%) and invest it in assets that grow faster (like 10% or more). They also use Time Arbitrage.
They "borrow" today’s dollars and pay them back years later with "tomorrow's dollars," which are worth less because of inflation. It’s like borrowing a full chocolate bar today and only having to pay back half a chocolate bar in ten years!
🧠 How YOU Can Use This (Even if You Haven't Sold Anything Yet!)
If you’re just starting out, you might not have money to borrow yet. But you have something even better: Time and Effort.
The secret to coaching success is Asset Arbitrage.
You "spend" your effort once to create an asset that pays you back forever. Here is how you build your "Spread Machine":
- The VSL (Video Sales Letter): Spend 5 hours recording one great video. That video "works" for you 24/7, pitching your offer to thousands of people while you sleep. You spent 5 hours once; it pays you back in hundreds of hours of saved sales calls.
- The Digital Product/Course: Record your best advice once. Now, you can sell it to 100 people for the same amount of work it took to teach 1 person. That is a massive "spread" on your energy.
- The Book or Lead Magnet: Write a PDF or a short book. It lives on the internet forever. It "borrows" readers' attention today and turns them into clients tomorrow, without you being present.
- The Podcast or YouTube Channel: Record an episode today. Two years from now, someone finds it and joins your Skool community. You are using Time Arbitrage—your past work is earning you "future dollars."
🚀 Stop Asking "How Do I Work More?"
👉Start asking: "What can I build today that will pay me back tomorrow?"👈
When you create content or a course, you aren't just "posting." You are designing an outcome. You are building a machine where you put in 1 hour of effort and get 100 hours of value back.
💬 Let's Get Real, none of this is new to you, I'm guessing. But teaching with the word "Arbitrage" gives it a little spark, doesn't it? Same knowledge, different twist. (Think YouTube Spoke and Wheel I talk about)
If you haven't made your first sale yet, it’s usually because you don't have a "Machine" working for you.
The Poll: Which "Asset Machine" are you going to build first?
Drop a comment below: If you could only pick ONE of these to finish by next Friday, which one would it be and why? 👇