Do you really need to be looking at communities on your weekend? I'm trying not to post on Saturday or Sunday anymore. FYI That goes under the WIN category. Oh, Happy Valetine's Day.

Why My or Your $97 Product or subscription is Actually a "Stability Calculator" in Disguise. The Stability Calculator is about how to build a Stable Business model/pricing that supports me in the Encore Part of my life? Yes, I'm actually creating a simple quiz/calculator for you. Let’s talk about the math of "The Coaching Compass." The "Coaching Compass" is my framework for helping creators find clarity on their offers and pricing. Most people launch a subscription or a course and think, "I just need 10,000 people to pay me $10!" That’s a great way to end up with 10,000 problems and a very small paycheck, because getting 10,000 buyers/subscribers costs more money and time than most are willing to spend, and much more than the "goof-rus" are willing to admit. If you're new(ish) here, I tend to say goof-rus, not gurus. I'm not a fan of the typical guru. The secret to a "Coaching Compass" that doesn't lead you off a cliff is Anchor Pricing. Look at the gap between a $97 monthly offer and a $477 annual offer. That's almost a 60% savings on the annual offer. BTW, that's what the premium plan is for this group. To the "rational" brain, that’s a weird gap. To the human brain, it’s a giant neon sign saying, "Just stay for the year, it’s safer here." (Invest a little less than 5 months and get 7 months free) We aren't just selling "access." We are developing and selling a "Stability Calculator" for your own use. We’re showing you how to move away from the "Tuesday Launch" panic—where you hope and pray people buy your new widget—and toward a system where the income is predictable. The Lesson: If your pricing doesn't feel like a "settle in and stay a while" invitation, you aren't building a business. You’re building a treadmill. And I don’t know about you, but at this stage of my life, I only want to be on a treadmill if there’s a TV and a fan involved. Blessings,

Does anyone have recommendations for where to start with legal statements and coverage for coaching services? Like contracts stating hold harmless clauses and this is not legal advice type stuff? How do all of you incorporate all of that into a free group or is it even necessary?

Ever wonder how the richest people in the world keep getting richer without working 100 hours a week? I get it, many of them do work 100 hours per week, but play along. It’s not because they are smarter than you. It’s because they use a formula called Positive Arbitrage. That sounds like a big, scary word, but it’s actually so simple that a 4th grader can understand it. (tested in at an elementary school just for this post.) If you want to move from "struggling coach" to "business owner," this is the only formula that matters, and I'm finally focusing on it. 🍎 The 4th Grade Version: The Borrowed Apple Imagine you go to your neighbor, Tim, and ask to borrow $1. You promise to pay him back $1.05 tomorrow. You take that $1, walk to the store, and buy a big bag of apples. You sell those apples to your friends for $2.00. At the end of the day: 1. You pay Tim back his $1.05. 2. You keep the 95 cents left over. That "leftover" money is Positive Arbitrage. You used a resource (money) to create a "spread." You didn't use your own dollar; you used "The Spread" to create wealth out of thin air. 🏦 How the Wealthy Use This Rich people don't just work for hourly wages. They borrow money at a low interest rate (like 5%) and invest it in assets that grow faster (like 10% or more). They also use Time Arbitrage. They "borrow" today’s dollars and pay them back years later with "tomorrow's dollars," which are worth less because of inflation. It’s like borrowing a full chocolate bar today and only having to pay back half a chocolate bar in ten years! 🧠 How YOU Can Use This (Even if You Haven't Sold Anything Yet!) If you’re just starting out, you might not have money to borrow yet. But you have something even better: Time and Effort. The secret to coaching success is Asset Arbitrage. You "spend" your effort once to create an asset that pays you back forever. Here is how you build your "Spread Machine": - The VSL (Video Sales Letter): Spend 5 hours recording one great video. That video "works" for you 24/7, pitching your offer to thousands of people while you sleep. You spent 5 hours once; it pays you back in hundreds of hours of saved sales calls. - - The Digital Product/Course: Record your best advice once. Now, you can sell it to 100 people for the same amount of work it took to teach 1 person. That is a massive "spread" on your energy. - - The Book or Lead Magnet: Write a PDF or a short book. It lives on the internet forever. It "borrows" readers' attention today and turns them into clients tomorrow, without you being present. - - The Podcast or YouTube Channel: Record an episode today. Two years from now, someone finds it and joins your Skool community. You are using Time Arbitrage—your past work is earning you "future dollars."

Happy birthday @Janna Skroch