After 30 years in the coaching world, I’ve learned that the biggest breakthroughs don't happen in busy newsfeeds—they happen in focused implementation. I’m moving my energy away from hosting a Skool group so I can pour it into building out the definitive Legacy Vault for professionals over 50. I’m not leaving Skool. I’ll still be hanging out in other communities—but I’m closing this room to eliminate the noise. The Plan Forward: - The New Hub: All my writing and strategy deep dives are moving to Substack. You can join us for free (or upgrade for the full experience) here: coachingjumpstart.substack.com/subscribe - The Legacy Vault: I’m currently building the members' area at coachjumpstart.com. Over the next 6 weeks, I’ll be filling the Vault with the blueprints to turn your wisdom into a profitable asset. - The Exclusive Cap: To keep the quality high, I’m only accepting 500 members total into the Vault. - DWY Coaching: For those who want me in the trenches with them, I’m limiting my 'Done-With-You' coaching to just 2-3 spots per month. Thank you for being part of this stage. Let’s go build something that lasts. Jim

I'm not sending this out to everyone. If you see it, cool. I'm saving a much bigger post for that. I was about to load up 7 more full programs, and I realized that maybe only 2-3 people have actually gone through any of the available courses and asked any questions. I spoke with a couple of goof-rus/kids, and they said they spent tens of thousands of dollars this month hiring a coach. They never watched or read even one bit of the available 80 hours, yet they are going to turn around and sell you the same 80 hours worth of courses. Most likely, they bought a licensing deal. BTW, I'm going to be creating courses and licensing them too. Was always my plan, and now I found a very cool, simple way to make it happen. I'll explain my reasoning to my DWY clients. As for "The End is Near", well, let's just wait a couple of days and see what happens.

If you’re still trying to win the "Strategy War," I have some news that’s going to go down like a cheap buffet in a desert heatwave: Information is officially dead. Think about it. In 1995, if you knew how to build a sales funnel, you were a wizard. People would pay you thousands just to see the curtain. Today? My dog, Aalya, could probably prompt an AI to write a 12-step marketing plan while waiting for a treat. The "Strategist" from the start of my coaching days, is the person who sells the "how-to" information is being commoditized into extinction. Every time you post a "3 Steps to X" tutorial, you’re competing with a trillion data points that are faster and cheaper than you. Sad to me, because when I first heard Dan Kennedy, my mentor, mention the information marketing world, my brain went on a frenzied dopamine ride for years. The Eye-Opener: People don’t pay for information anymore; they pay for transformation. Dang, I hate writing that overused line from the coaching world, but it gets the point across! Anyway, Information is "Here is how a wrench works." Transformation is "Here is why I dropped the wrench on my foot, cried for twenty minutes, and then realized the entire plumbing system was actually upside down." One is a manual. How a Wrench Works. The other is a Story. In a world of robots and AI, the person who tells the most human story wins. Strategy tells them what to do. Stories tell them why you’re the only one they should do it with. I'm very focused on telling stories, but the how-to information marketing guy sneaks into my brain all too often. *** Share, if you dare, a story about how you help people/your audience without it being a description of the "How-To" portion and more of the human-side of things.*** 2026 is the year when real and fake goes to a new level. Being You and not hiding behind AI will be more attractive each month that passes.

Happy birthday @Janna Skroch

Experienced this conversation twice last week, wrote about it here: Own Your Own "Why", Not Theirs The idea that you achieved something to impress someone else, as stated by big names, occasionally in interviews, is somewhat painful to listen to, but all too understandable at the same time. The funny part is, the "Personal B.S. Detector" I put at the end of this article can be both fun and frustrating. Give it a try, and be brutally honest with yourself. I sat with more than one person who was more successful than the names many of us know, and realized that some people just can't answer these questions honestly. It's almost like they are action hero characters bent on revenge, but they don't even realize it, and the social masses bend over to kiss their butts and feed their egos, only feeding the not-so-healthy "Why" that people have. That was what I was going to discuss live yesterday. Read on, and reply if you dare. Has your "Why" always been YOUR "Why?"