@Michael Lennertz, a gift, or just more annoying advice you didn't ask for: It's a Google doc, that's all. It was a solo attempt to outline what I'd consider doing if I were you and wanted to grow. For everyone else, it's a sales pitch, before I leave the host of the community position. Not really a pitch, no numbers or CTA, just showing (off) the way I think. Several of you could have a plan and focus by next week if you want my DWY help. I'm still making branding changes and website changes, but you all may want to find me here: https://substack.com/@encoresociety and subscribe, especially if you're over 50 and not ready for the "beige-life".

You guessed it, the audio didn't pick up. *15 minutes of me discussing my 6 months of research *My total rebrand and why *The self-imposed challenge that I shoved out the window today, and well, I'll be writing about it over in Substack if you want the details. Good How and Why content for the newsletter, and especially good for the educational Content I'll be putting in the upgraded portion of my community. I guess the video just wasn't meant to be, or are the platform's gods already messing with the tech because I canceled? P.S. Oh, the website is down, I DELETED IT. It isn't a tech issue.

Ever wonder how the richest people in the world keep getting richer without working 100 hours a week? I get it, many of them do work 100 hours per week, but play along. It’s not because they are smarter than you. It’s because they use a formula called Positive Arbitrage. That sounds like a big, scary word, but it’s actually so simple that a 4th grader can understand it. (tested in at an elementary school just for this post.) If you want to move from "struggling coach" to "business owner," this is the only formula that matters, and I'm finally focusing on it. 🍎 The 4th Grade Version: The Borrowed Apple Imagine you go to your neighbor, Tim, and ask to borrow $1. You promise to pay him back $1.05 tomorrow. You take that $1, walk to the store, and buy a big bag of apples. You sell those apples to your friends for $2.00. At the end of the day: 1. You pay Tim back his $1.05. 2. You keep the 95 cents left over. That "leftover" money is Positive Arbitrage. You used a resource (money) to create a "spread." You didn't use your own dollar; you used "The Spread" to create wealth out of thin air. 🏦 How the Wealthy Use This Rich people don't just work for hourly wages. They borrow money at a low interest rate (like 5%) and invest it in assets that grow faster (like 10% or more). They also use Time Arbitrage. They "borrow" today’s dollars and pay them back years later with "tomorrow's dollars," which are worth less because of inflation. It’s like borrowing a full chocolate bar today and only having to pay back half a chocolate bar in ten years! 🧠 How YOU Can Use This (Even if You Haven't Sold Anything Yet!) If you’re just starting out, you might not have money to borrow yet. But you have something even better: Time and Effort. The secret to coaching success is Asset Arbitrage. You "spend" your effort once to create an asset that pays you back forever. Here is how you build your "Spread Machine": - The VSL (Video Sales Letter): Spend 5 hours recording one great video. That video "works" for you 24/7, pitching your offer to thousands of people while you sleep. You spent 5 hours once; it pays you back in hundreds of hours of saved sales calls. - - The Digital Product/Course: Record your best advice once. Now, you can sell it to 100 people for the same amount of work it took to teach 1 person. That is a massive "spread" on your energy. - - The Book or Lead Magnet: Write a PDF or a short book. It lives on the internet forever. It "borrows" readers' attention today and turns them into clients tomorrow, without you being present. - - The Podcast or YouTube Channel: Record an episode today. Two years from now, someone finds it and joins your Skool community. You are using Time Arbitrage—your past work is earning you "future dollars."

But in the meantime, I'll try putting together a new post or video explaining everything I researched to make this decision. Sort of a big, risky idea to pursue. Details tomorrow.