Netflix's shares tumbled 9.2% · Invest & Retire Community

Netflix's shares tumbled 9.2%

July 17 (Reuters) - Netflix's shares tumbled 9.2% before the bell on Friday following another weaker-than-expected earnings forecast from the streaming ‌major, deepening doubts about its ability to sustain growth ‌momentum.

While the company has gone beyond its traditional subscription-driven model, relying on advertising, live content and price hikes to boost revenue per user, it has been locked in a battle for user attention with traditional media such as Walt Disney and social media such as YouTube. The stock is ‌down more than 44% ⁠since hitting an all-time high in June 2025.

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Netflix's shares tumbled 9.2%