POST 1 Content Pillar: The Person Behind the Business Hook Angle: A belief that shapes how you do things ENGLISH Hook: One thing I believe strongly is that [YOUR BELIEF ABOUT YOUR LIFE, WORK, INDUSTRY OR SOMETHING YOU CARE ABOUT]. And here's why. 👇 Sub Hook: It's something I've learnt through my own experiences, and it influences how I approach [YOUR WORK, BUSINESS, HOBBY OR DAILY LIFE]. Cover Hook: One thing I strongly believe… Talking Points: - Start by sharing one genuine belief you have about your work, life, industry or something you care about. - Use the fill-in-the-blank hook to make it sound like you. Your belief doesn't need to be deep or life-changing. - For example, if you sell skincare, you might believe that looking after your skin doesn't have to involve a complicated 12-step routine. - If you offer a service, you might believe that people deserve to understand what they're paying for before they commit. - If you teach a skill, you might believe that beginners should be allowed to ask questions without feeling silly. - If you sell handmade products, you might believe that small details can make an ordinary item feel special. - Explain where this belief comes from. Perhaps you experienced the opposite, learnt something the hard way, or simply noticed something over time. - Share a small, real example from your own life or experience. - Explain how this belief influences the way you work, make decisions or serve your customers. - You don't need to share a private story or reveal anything you're uncomfortable discussing. - Keep the focus on what you genuinely believe, rather than what you think people want to hear. - End by asking your audience what they believe about the same topic. Caption: We all have things we believe in, things we've learnt along the way, and little lessons that change how we see the world. For me, one of those things is [YOUR BELIEF]. It's something that influences how I approach [YOUR WORK, LIFE OR INDUSTRY], and it's worth sharing because it says a little more about the person behind this page.