The Script That Got Me 53 Clients from Bark.com · High Intensity Business (Free)

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The Script That Got Me 53 Clients from Bark.com

Bark leads are cold. Lower trust. Harder to convert. This script booked lots of free studio/virtual workouts and ~60% became paying clients at Optima Strength. Not perfect—just proven.

The Script (say it like a human, not a robot)

1) Open + Frame (30–45s)

“Hey, [Name], it’s [You] from Optima Strength. You asked on Bark about help with [goal/problem]—still a good time for 10 minutes? My goal is to understand what you want, see if we’re a fit, and if so, book a free workout. Sound okay?”

2) Clarify the Problem (2–3 min)

“Why now? What made you reach out today?”

“Where do you want to be in 90 days?”

Summarize back: “So the priority is [goal], because [reason]. Did I get that right?”

3) Past Attempts & Roadblocks (2–3 min)

“What have you tried? What worked? What didn’t? Anything else worth knowing?”

Repeat this question until they have gone through everything they have tried.

Reflect back: “Got it—[X, Y, Z] slowed you down.”

4) Offer the ‘Vacation’ (qualify in/out) (45s)

“We help people like you hit [stated goal] with 30-minute, 1-on-1, evidence-based strength workouts, twice a week. We handle the plan and accountability so you can just show up and progress safely.

If virtual: “We coach you live via video on any device. No equipment needed—we guide everything.”

“How does that sound?”

5) Handle Concerns (2–4 min)

“I’m too busy.”
“How much is it?”
“That’s expensive.”

More on this below.

6) Book the Free Workout (60s)

“Let’s get you a free workout so you can experience it. I’ve got [day/time] or [day/time]—which works?”

(If they ask for a slot you don’t have, offer the closest two. People usually compromise.)

7) Quick Admin (90s)

“Can I get your last name?” (Bark only shows first names)

“Injuries or medical history I should know about?” (how it shows up)

“Any resistance training experience?”

“If virtual: what equipment do you have? (If none: no problem—still a great workout.)”

8) Close the Call (20s)

“Perfect—[Day, time, location/Zoom link]. I’ll email confirmation and what to expect. See you then!”

Handling concerns:

Q: “I’m too busy.”

“Yes, I really appreciate how life and work can get chaotic and busy, so here’s another way of looking at it; It’s no good starting an exercise program if you plan to give up as soon as work and life gets busy. It’s better to form the habit when you’re busy, so that you can maintain discipline when life inevitably gets busy again. Moreover, we make adherence easier with very effective and efficient 30-minute sessions just 1 or 2 times per week.” (people will appreciate you challenging them when they know they need to do something).”

Q: “How much does it cost?”

“We’re [X per session] or [X per month].”

(Then be silent. Let them respond.)

Q: “That’s too expensive.”

“Curious—what are you comparing us to?”

If “an hour for X”: “Do you value your time?” (Yes.) “We deliver more result in less time: evidence-based programming, no filler, no small talk. You’ll feel the difference in the free workout.”

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