New Episode is Live — Tim Dettmann returns to talk about possibly the most important factor in a HIT workout program, one that can help you keep clients coming back for life (or gradually lose them to someone else), and it’s not intensity. He talks about how this should affect client workout design, individualized adjustments, trainer education, and even strength studio design — check it out here

Steve McKinney’s back, and he’s here to talk about how he manages to run such a tight ship without everything going off the rails to the tune of 30 sessions a day. How does he run his 15-minute sessions? What about clients who talk too much? How does he organize everything? How can you do so much and still look like you’re having the ride of your life? Check it out here

New Quick Episode: The simple, non-pushy / non-sales-y way to get more HIT Clients With Email Marketing. You’ve got the strength training business going, you have your ideal clients in mind, now you can use this simple email marketing method to attract more of them — and it really works! Watch it here. P.S. Want to START or GROW your HIT Business Faster? Book a strategy call with Lawrence here

New Episode Up — Matt Brzycki returns to the pod to talk about some of the big HIT strength training lessons he’s learned in over 40 years of training athletes from college all the way to the NFL. He talks about using HIT to separate good athletes from average ones, strength training as an older person, common mistakes strength coaches make, and more — check out the episode here

New Episode is up! Everyone here has heard of MedX, but you’d be surprised at what people don’t know about MedX Europe — including some machines you didn’t know existed. Discover Strength CEO Luke Carlson comes back on to talk about the differences in build quality and feel, which machines you should consider, how to use unique machines to attract more clients, and a few comparisons between HIT machine brands, among other things. Check it out here