New episode up! Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital @Michael Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build (and eventually sell) a highly valuable strength training business the right way, as well as avoiding the many hidden headaches that you can run into. Even if you’re not looking to sell right now, Mike drops a lot of eye-opening gems on what makes a HIT studio valuable — check it out here

Hey folks, new episode with Dr. Ben Bocchicchio is up! This one’s a good, balanced look at GLP-1 use in the context of strength training, possible side effects, and how to think and talk about this whole thing around your strength training practice if your clients are thinking about it — check out the episode here

It might... if you let it. AI is inevitable, so Pixality Design Founder Connie Holen returned to the podcast to talk about how you should work *with* AI to keep your HIT Biz website working the way you want it to: constantly attracting clients. Here's what you need to know

What’s it like to go from being a piano teacher to building a $1 Million-Dollar Strength Studio with 5 trainers? Live Oak Strength Founder Owen Dockham returns to the podcast to talk about that, along with how he did it all with barely any advertising (and how you can, too!) — check out the episode here

What goes into making legendary HIT machines even better? Eggert Barwich, the man behind MedX EU, joins the podcast to talk about how it all started, from the deals with Arthur Jones that brought MedX to Europe, down to the technical nitty-gritty that goes into each precision-engineered machine, along with why Eggert would rather buy a Porsche versus a Ferrari (it’s relevant, we promise!) — check out the episode here