The Premium-Only Menu from Hormozi · High Intensity Business (Free)

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The Premium-Only Menu from Hormozi

Another fantastic newsletter from Alex Hormozi that can help you position offers better. Practically all of us want to build a premium brand, and want to work with higher income clients who want to invest in quality.

Enter Hormozi...

Words I like: If you want better clients, stop selling cheap stuff.

Words I like too: If you want better customers, stop offering the path of least investment.

Mozi Minute: The Premium-Only Menu

Most service businesses kill their profit by offering a "budget tier" to capture more clients. But here's what actually happens: cheap clients choose it AND premium clients choose it (because why wouldn't they?). You end up with a business full of your worst offering.

Here's the fix: Remove ALL budget options. Only show 3 premium choices. Pro Tip: Don't inch up gradually. Make a clean break to premium-only options.

Example marketing agency:

Old menu:

- Basic: $1,000/mo

- Standard: $2,000/mo

- Premium: $3,000/mo

- Elite: $5,000/mo

New menu:

- Advanced: $3,000/mo

- Premium: $5,000/mo

- Elite: $8,000/mo

The best part: