🚀 Client of the Week: EverStrong SF (San Francisco, CA)

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Oct 23 (edited) • 💬 General

is building a high-touch, high-intensity strength studio in one of the most competitive markets in the world — and he’s doing it in just 1,000 sq ft with a small team and tight systems.

After suffering a serious injury over a year ago, Abe rebuilt the business from a place of clarity. Today, EverStrong SF is growing well.

📈 Business Model

1-on-1 only. No semi-private. No remote.
$100/session. New pricing adopted with zero pushback.
Auto-renewing packages. Switched from memberships to increase clarity and control.
Small team. Two part-time trainers are now being trained to go full-time.
Lean operations. Offers a 401k to build retention and team loyalty.
Equipment strategy. Added specific machines to create more scheduling flexibility for clients.

💡 What Makes It Work

Laser focus. No distractions — just high-quality private strength training.
Simplicity. Fewer offers, clearer policies, smoother operations.
Premium positioning. Everything from pricing to delivery reinforces the premium experience.

Abe’s story is a great example of how to: