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Material Markups
I’d love to get some feedback from the group on material markups, because this is an area I still wrestle with. For 30+ years in commercial roofing, we job-costed everything—labor, materials, equipment, rentals, overhead. If we wanted a 40% gross margin, we divided by 0.6. When we shifted into commercial repair work, that same system produced 60–70% margins, and it worked great. Eventually, that job costing evolved into flat-rate service pricing. Now that I’m on the handyman side, everything feels… different. Everyone talks in terms of markups, and I constantly hear that to hit a 60-70% gross margin you need to mark materials up 150%-250%. Conceptually, I understand the math—but practically, it feels strange compared to how I’ve always priced work in the past for commercial roofing. On top of that, in today’s world, customers are far more price-aware. With a quick Google search, most people already have a rough idea of what materials cost. That makes large material markups—200%, 300%, or more—feel especially challenging from a customer perception standpoint, even if the math technically works. I realize that most HVAC and plumbing companies have been bought out by private equity firms, and those PE companies are all marking up by 300% to 400% or more. That's why a lot of people tell me that the plumbing companies are charging $1,000 to $1,500 just to replace a toilet. It just seems odd to me to buy a $150 toilet at Home Depot and then turn around and charge $525 (a 350% markup) for the same thing the customer can buy at Home Depot for $150. Historically, I did the job costing, applied the margin we needed to the total cost, and moved on. With handyman work, material markup seems to carry much more emotional and psychological weight—for both contractors and customers. I’ve been kicking around a few ideas, like: · Pricing most work as labor-driven task items · Including a materials acquisition fee (pickup, sourcing, coordination) built into the price · Passing materials through at cost but charging an acquisition fee that scales with project size
Hourly Rate Breakdown
I was on a consulting call with a client yesterday and walked through exactly how to build his pricing and before the call ended he had everything dialed in. Here is the breakdown OPEX - $8,203 Labor - $48/hr fully loaded, 70% utilized ($25/hr plus 30% labor burden assuming 112 billed hrs per week) $121/hr @ 112 billed hrs per month allows for OPEX and Labor to be covered. This doesn't account for any profit. 20% net margin on top Total Hourly Rate $147/hr
Minimum Call-Out Charges
The module on minimum call-out charges. Am I seeing that we are charging hourly? Everything in our business is built on how long it takes and what it costs us to produce it, but is this what the classes are built on is charging hourly? I want to be on the same page.
Pricing
Curious what you guys are charging to install C/O storm doors? As well as door frame replacement? My pricing as of now for deep east Texas- Storm doors- $150.00ea Door frame replacement- $150.00ea Sold the job yesterday, zero hesitation on excepting the bid on two Storm door installs as well as replacing a frame. Job total was $534.67 due to the customer also needing some facia replaced as well. Curious to see your guys pricing and mindset on this scenario!
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