🚨One of the most common mistakes we see in Google Ads audits....Using Broad Match keywords. 👎 Broad Match gives Google way too much freedom to show your ads for searches that barely relate to your product. For example, if your target keyword is “women’s gold earrings,” Broad Match could waste your budget on irrelevant terms like “cheap gold.” Not great. We always recommend starting with Exact or Phrase Match keywords. These ensure your ads only appear for the most relevant searches—so your budget goes toward clicks that actually convert. ✅ Start narrow, measure performance, and expand later if it makes sense. Don’t let Broad Match drain your spend on low-value searches. 👇 Attached is an image showing exactly where to check your match types inside your Google Ads account.

✅Tip of the day: when we see certain ad copy or search terms start to perform well in our Google ads, we add that copy to a new landing page. This creates synergy and a cohesive experience for the user and increases your ad score/ performance. 🤯Ads can often surprise us- sometimes the keywords and copy we think will perform, don’t. And sometimes search terms that you would’ve never thought of are top performers. 📈Use the data to inform your approach. If an unexpected piece of copy or search terms starts to perform- use it to your advantage!