Are you tracking your ad campaigns with UTMs? If you want to steal mine....feel free! (see image) META will dynamically append these to your website URL when a user clicks your ad. This will then allow you to see where your traffic is coming from in Google Analytics 4! Are you using UTMs already?

There are certain ad formulas that just work. An engaging lifestyle image + on image tagline is one of those formulas. While videos tend to be the 'pillars' of your ad account, its important to supplement the videos with an array of content mediums and formats. Static assets like the ones attatched work really, really well as retargeting once a user is already aware of your brand. Some things to keep in mind: ✅ Make these in both 9x16 and 1x1 (or 4x5) so they work for all placements ✅ Choose an engaging lifestyle image that would speak to your target audience ✅ Choose a font color that allows the text to pop off the screen and be easily read Links to the live example ads: - https://app.foreplay.co/share/ads/Subbz2GMG4a8hvlZgKh2?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/Bx7co4lhXtmoUzTnV29l?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/gmcj7Qiiy2L1jhyVLuLq?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 - https://app.foreplay.co/share/ads/7Yc7OcSTzfAb0G9x906q?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2