Hi Kyle! SO Sorry for the large delay in getting back to you. This community was inactive for a few months due to personal reasons but now we're back! Couple notes for you: - You can’t directly target “moms who use a specific scholarship”. Even if you know where they hang out or certain targeting parameters, Meta won’t let you target. This kind of information would be proprietary. - Those 13 emails are useful, but not a large enough number to run as a custom audience or as a lookalike. We recommend a minimum of 100+ emails for Lookalikes and custom audiences for reliable delivery and reasonable CPMs. Once you have a larger email list, this could definitely be helpful. Our recco: - if you know the groups these moms are in, it might make sense to reach out to them individually or post in the FB groups you know their are apart of. - If you are wanting to run ads, you could target the zip code you know they are in, target only women and restrict age targeting. Run this against an open audience and see which yields better results. Also, its super important to make sure your ads are very clear in who you are wanting to reach- call out in the text/ script exactly who you are wanting the ad to reach. Meta is really great at using the ad content to inform the targeting and reach the correct user. Hope this is helpful! Let me know if you have any other questions!