🚨One of the most common mistakes we see in Google Ads audits....Using Broad Match keywords. 👎 Broad Match gives Google way too much freedom to show your ads for searches that barely relate to your product. For example, if your target keyword is “women’s gold earrings,” Broad Match could waste your budget on irrelevant terms like “cheap gold.” Not great. We always recommend starting with Exact or Phrase Match keywords. These ensure your ads only appear for the most relevant searches—so your budget goes toward clicks that actually convert. ✅ Start narrow, measure performance, and expand later if it makes sense. Don’t let Broad Match drain your spend on low-value searches. 👇 Attached is an image showing exactly where to check your match types inside your Google Ads account.

✅Tip of the day: when we see certain ad copy or search terms start to perform well in our Google ads, we add that copy to a new landing page. This creates synergy and a cohesive experience for the user and increases your ad score/ performance. 🤯Ads can often surprise us- sometimes the keywords and copy we think will perform, don’t. And sometimes search terms that you would’ve never thought of are top performers. 📈Use the data to inform your approach. If an unexpected piece of copy or search terms starts to perform- use it to your advantage!

It's officially that time of year! One of the most important things to have ready going into Black Friday is engaging and relevant ad creative. Even if you are not running a Black Friday promotion, we recommend you still launch new ads that are holiday-related. This will help with your ad relevancy, engagement, CPMs etc etc Attached below are some inspirations/ ad templates that have worked well for a lot of our clients (especially ecommerce brands). https://app.foreplay.co/share/ads/WwYg0us22ocJhbTjiUu7?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 https://app.foreplay.co/share/ads/DxuhlVKUvFV7A9NDKPno?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 https://app.foreplay.co/share/ads/0TRbYFHZb6trshaxbzjn?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 Why it works... ✅ Video animation- movement in the first 3 seconds is crucial to capture attention ✅ User can see several shots of your product on one screen- serves the purpose of a carousel without requiring the user to swipe through cards! Make this template holiday-related by... 💡Reserving the middle text for sale/ promotional copy 💡Leveraging themed/ holiday lifestyle imagery 💡Playing a holiday sound This template is SUPER easy to iterate through different tests- test different copy, music, images etc. Answer below 👇 Have you tried a format like this? Leave any tips and tricks in the comments!

What Are Google Demand Gen Campaigns? Google’s Demand Gen campaigns are built to generate new demand at the top of the funnel- reaching people before they’re searching. Where they run: - YouTube (including Shorts + in-stream) - Google Discover feed - Gmail How they work: - Use audience signals (interests, behaviors, lookalikes, remarketing) - Rely on engaging image + video creative to grab attention - Google’s AI places ads where people are most likely to interact 👉TLDR: Demand Gen = top-of-funnel campaigns designed to create awareness and interest. Have you tried Demand Gen campaigns? Share below what you have learned/ how they have worked! 👇

I'm planning on launching ads this month for my Agency in order to get website clients. Our budget is $2000 for the month. Is this a good ad budget to have in order to break even at least? If so, is anyone open to discuss my campaign strategy and critique it? This is my first time launching ads for our service and any advice would be appreciated.