✅Tip of the day: when we see certain ad copy or search terms start to perform well in our Google ads, we add that copy to a new landing page.
This creates synergy and a cohesive experience for the user and increases your ad score/ performance.
🤯Ads can often surprise us- sometimes the keywords and copy we think will perform, don’t. And sometimes search terms that you would’ve never thought of are top performers.
📈Use the data to inform your approach. If an unexpected piece of copy or search terms starts to perform- use it to your advantage!