Nov 6 • Google Ads
❗MATCH TYPE MATTERS❗
🚨One of the most common mistakes we see in Google Ads audits....Using Broad Match keywords.
👎 Broad Match gives Google way too much freedom to show your ads for searches that barely relate to your product.
For example, if your target keyword is “women’s gold earrings,” Broad Match could waste your budget on irrelevant terms like “cheap gold.” Not great.
We always recommend starting with Exact or Phrase Match keywords. These ensure your ads only appear for the most relevant searches—so your budget goes toward clicks that actually convert.
✅ Start narrow, measure performance, and expand later if it makes sense. Don’t let Broad Match drain your spend on low-value searches.
👇 Attached is an image showing exactly where to check your match types inside your Google Ads account.
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❗MATCH TYPE MATTERS❗
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