Meta just quietly rolled out a feature that solves one of the most frustrating problems in creative testing. It's called "Push delivery to this ad" and it's showing up in Ads Manager for a small percentage of accounts right now (see screenshot of what this looks like) When you have multiple ads running in the same ad set, Meta's algorithm concentrates the budget onto whatever is already working. It can get frustrating because new creatives you want to learn on aren't getting ad spend. But if you switch to ABO or pull these ads into a new campaign, you run the risk of hurting efficiency. This toggle lets you manually concentrate a percentage of the ad set budget for a specific ad. When to use it: ✅ You're testing a new angle or format and don't want to restructure your whole campaign ✅ You have a time-sensitive offer that needs delivery now, not whenever the algorithm decides to warm up to it ✅ A new creative is getting ignored and you want real data before you kill it ✅ Client wants fast learnings on a test they want to run One thing worth noting: this speeds up data collection but it doesn't fix a bad ad. A weak creative will just fail faster (which is a good thing!!) It's still in gradual rollout with no official Meta announcement yet. Only about 5% of accounts have access right now but it's expected to reach everyone by July. If you don't see it yet, keep an eye out for the toggle next time you're setting up an ad. Drop a comment if you've seen it in your account yet 👇

Satisfying sounds + fast cuts = one of the most scroll-stopping formats on social right now. Here's why this ad works: - Rapid-fire product shots keep eyes glued to the screen. No time to scroll away. - The camera click syncs perfectly with each cut. That audio-visual combo triggers a satisfying, almost addictive response in viewers. - Volume of imagery builds trust. Showing lots of product/results fast signals variety and credibility. The best part? This format works way beyond ecommerce. Med spas, roofers, cleaning companies, pressure washers, landscapers. Anyone with strong before/afters or portfolio shots can run this exact concept. Stack your best results, add the shutter sound, let the edit do the selling. Here is a link to the ad to preview: https://app.foreplay.co/share/ads/jkiGfIustMjA7h87gtQw?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2

I’m hearing horror stories about how using your personal fb account to run many ad accounts can get the personal account banner - what’s the safe/best practice? How do media buyers manage a ton of accounts? Currently my personal account is an admin in all my ad accounts which are under several different fb business portfolios, one business portfolio per niche. Is that the right setup? @Marlee Anderson @Thomas Murray