I'm always telling my clients, that in their communications, before talking about any features of their products or services, they should talk about the bigger picture and what life will be like for them after they have worked with you.
So when I came across this quote, it really stood out to me - and it's more that 100 years old!
I just goes to show classic wisdom is always relevant as, while the world evolves, people are still people.
"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." - Antoine de Saint-Exupery.