Build a Stories content bank that actually gets results.
Why these work:
✅ Builds trust with parents
✅ Shows off your studio (without sounding pushy)
✅ Promotes classes naturally
✅ You stay visible so your hottest leads don’t forget you
How to use this list:
- Pick 3-5 ideas and batch record.
- Save each story as a Highlight so new parents see them later.
- Reuse ideas across terms/seasons - swap music, swap students, same story.
Quick 3-slide story template (use this every time):
- Hook - short question or poll.
- Value - quick tip, demo or proof.
- CTA - “Book a free trial” / “Swipe up” / “DM us”.
50 Instagram Story ideas for dance studios
- This or That - dance edition
- Poll: Ballet / Jazz / Hip Hop?
- Ask me anything (AMA) box
- Emoji slider: How much do you love dance?
- True or false: Dance edition
- Case study: 6 months of consistent classes (results)
- Step-by-step: How to book a free trial on your website
- “Want to dance with us for free? Here’s how!” (CTA link)
- Countdown sticker: Claim your free trial by [date]
- Breakdown: term fees vs what’s included
- Introduce yourself — why you started the studio
- Share your dance background / experience
- Introduce your staff and what they teach
- Talk about what makes your studio different
- Share your approach to supporting nervous kids
- Tips for nervous new dancers (quick wins for parents)
- Share your favourite class memory
- Explain how you build confidence in students
- Answer a frequently asked question (short clip)
- Share the structure of a typical class
- Walkthrough of the studio before classes start
- Time-lapse: setting up for class
- Clip of the music you’re choreographing to
- Students warming up (candid moment)
- Your dance playlist of the day
- Mirror selfie during a dancing break
- Sharing your planner or daily schedule
- Show how parents sign their child in (easy demo)
- Group stretching moment (nice visual)
- Staff arriving and prepping for classes
- Quick tutorial: one simple step or warm-up
- Teacher tip: how to improve turns (short demo)
- Demo a simple combo parents can practise at home
- Progress post: before and after (skill development)
- Mini-series: 3 things to improve balance
- Safety tip for parents (shoes, warm-up)
- Rehearsal clip: how you teach a routine
- Spotlight a student’s technique win (permission OK)
- Top 3 songs for class energy
- How to help your child practise at home (3 tips)
- Parent testimonial — audio or screenshot (real proof)
- Show the sign-up form and how quick it is to enrol
- Behind the scenes of recital or event prep
- Limited-time offer or discount (clear CTA)
- Tour of class props / equipment and what they do
- Before/after of your classroom layout for class flow
- FAQ: fees, make-up lessons, uniform (quick answers)
- Reminder: next term starts — link to enrol
- Celebrate wins: Student of the Month or exam results
- Invite to an open day / themed trial class (details + CTA)
Do you show up on Stories every week?