Never run out of Instagram Story ideas again 🤩
Build a Stories content bank that actually gets results.
Why these work:
✅ Builds trust with parents
✅ Shows off your studio (without sounding pushy)
✅ Promotes classes naturally
✅ You stay visible so your hottest leads don’t forget you
How to use this list:
  1. Pick 3-5 ideas and batch record.
  2. Save each story as a Highlight so new parents see them later.
  3. Reuse ideas across terms/seasons - swap music, swap students, same story.
Quick 3-slide story template (use this every time):
  1. Hook - short question or poll.
  2. Value - quick tip, demo or proof.
  3. CTA - “Book a free trial” / “Swipe up” / “DM us”.
50 Instagram Story ideas for dance studios
  1. This or That - dance edition
  2. Poll: Ballet / Jazz / Hip Hop?
  3. Ask me anything (AMA) box
  4. Emoji slider: How much do you love dance?
  5. True or false: Dance edition
  6. Case study: 6 months of consistent classes (results)
  7. Step-by-step: How to book a free trial on your website
  8. “Want to dance with us for free? Here’s how!” (CTA link)
  9. Countdown sticker: Claim your free trial by [date]
  10. Breakdown: term fees vs what’s included
  11. Introduce yourself — why you started the studio
  12. Share your dance background / experience
  13. Introduce your staff and what they teach
  14. Talk about what makes your studio different
  15. Share your approach to supporting nervous kids
  16. Tips for nervous new dancers (quick wins for parents)
  17. Share your favourite class memory
  18. Explain how you build confidence in students
  19. Answer a frequently asked question (short clip)
  20. Share the structure of a typical class
  21. Walkthrough of the studio before classes start
  22. Time-lapse: setting up for class
  23. Clip of the music you’re choreographing to
  24. Students warming up (candid moment)
  25. Your dance playlist of the day
  26. Mirror selfie during a dancing break
  27. Sharing your planner or daily schedule
  28. Show how parents sign their child in (easy demo)
  29. Group stretching moment (nice visual)
  30. Staff arriving and prepping for classes
  31. Quick tutorial: one simple step or warm-up
  32. Teacher tip: how to improve turns (short demo)
  33. Demo a simple combo parents can practise at home
  34. Progress post: before and after (skill development)
  35. Mini-series: 3 things to improve balance
  36. Safety tip for parents (shoes, warm-up)
  37. Rehearsal clip: how you teach a routine
  38. Spotlight a student’s technique win (permission OK)
  39. Top 3 songs for class energy
  40. How to help your child practise at home (3 tips)
  41. Parent testimonial — audio or screenshot (real proof)
  42. Show the sign-up form and how quick it is to enrol
  43. Behind the scenes of recital or event prep
  44. Limited-time offer or discount (clear CTA)
  45. Tour of class props / equipment and what they do
  46. Before/after of your classroom layout for class flow
  47. FAQ: fees, make-up lessons, uniform (quick answers)
  48. Reminder: next term starts — link to enrol
  49. Celebrate wins: Student of the Month or exam results
  50. Invite to an open day / themed trial class (details + CTA)
Do you show up on Stories every week?
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7 comments
Sally Prendergast
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Never run out of Instagram Story ideas again 🤩
Dance Studio Marketing
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