AI is everywhere right now and I know a lot of you are experimenting with it, or using it regularly. But I'm curious to know the REAL picture of how studio owners are actually using it day-to-day. Pick the option from the list below that sounds most like you right now 👇 Oh, and drop a comment below and tell me: 👉 Which platform are you using? (ChatGPT, Claude, Gemini, Perplexity, Grok, something else entirely?) No judgment here... We're all figuring this out together and I genuinely want to know where everyone is at🥰

This doesn't mean turning your teachers into pushy salespeople. It means getting them involved in your vision so they naturally help grow your studio. Here's your checklist: ✅ Teachers know the goal for every trial class - They should know exactly what a successful trial looks like and what happens next. If they don't know the process, they can't support it. ✅ Teachers personally welcome and connect with trial students - A simple "Hey! You must be Sophie - we're so excited to have you today!" changes everything. That child feels seen. That parent feels relieved. ✅ Teachers check in with trial parents after class - Even just a quick "Sophie did amazing today - she picked up the routine so fast!" gives the parent the emotional push to enrol. Don't leave this to chance. ✅ Teachers know what other classes to recommend - If a student is loving jazz, does your teacher know to say "She'd be perfect for our musical theatre class too"? They need to know your timetable and which classes complement each other. ✅ Teachers talk up performances, concerts and events - When teachers are genuinely excited about what's coming up, students get excited. And excited students do more classes. Simple. ✅ Teachers flag students who are ready for more - Your teachers see potential before anyone else. Create a simple way for them to let you know when a student is ready to level up or add a class. ✅ Teachers understand WHY enrolments matter - Not in a pressure way. But teachers who understand that more students = a stronger studio = more job security and better resources? They care more. ✅ Teachers have the words to say - Don't assume they'll know. Give them actual phrases & scripts. Role play it. Make it easy. "You should think about adding hip hop - she clearly loves performing" is way more natural than a hard sell. ✅ Teachers avoid the enrolment killer - The biggest one? Saying "yeah you can just come back whenever" to a trial family instead of directing them to the desk to enrol. Train this out immediately.

Welcome to our newest members of Dance Marketing Pro: @Carole Fleming @Kathy Koester @Katy Phillips @Danielle Drew @Chris Granitz @Claire Volschenk @Tracy Cole @Sheryll Dionisio @Sarah Kingsbury @Tahlia Waters @Jessica Todd @Kiara Adkins @Tayla Gibson @Katiana Paré @T Champagne @Sophie Webster @Jennifer Psaroulis @Martina Villamayor @Michelle Dark @Rachel Pearse @Isabella Tomic @Lauren Dempster @Eliza Quinlan @Katherine Mendoza @Carol Winter @Rebecca Taylor-Grayson @Kelly Jepson @Janelle Rodda @Aditi Moonie @Zoe Langridge @Clare Ellams @Sarah Knox @Jo Brangwin @Jenny Trafford We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. We'd love to hear about your dance school and where you are located...

Do you have some encouragement for your fellow dance marketing pro members? Any words/quotes that keep you going when you're feeling overwhelmed or lacking capacity?

Lots of dance studio owners speak the language of studios, but parents don’t. “Book a trial” sounds like a task and an implied commitment. Parents are asking, “What’s in it for my child?” and “Is this low-pressure and safe?” Use that. What not to do: - “Book a trial” - “Trial class available” How to change it (easy to understand & shows what's in it for them): - “Try dance for free" - “Free taster class for 3-5 year olds" - “Try your first dance class & see if they love it” - “Love it or it's free” PRO TIP: Because of Meta's AI targeting, make sure your ad images: - Show happy kids of the age you are targeting - Have eye contact directly 'to camera' - Show kids that actually look like they are in a dance class - Include ethnic diversity (especially if your dance school is in an ethnically diverse area)