Hi @Sally Prendergast , I'm just doing my next campaign and generated some copy with Claude, which has suggested a whole bunch of hashtags. It's for a paid campaign so I feel like I don't need to use these, but do I? Is this a new thing?

I run an adult Introduction to Ballet course, and at the end of the course we have an offer where they can re-enrol. I have stumped myself this time because of where the dates fall in the calendar and need a new offer. The guidelines are that usually we offer 6 classes for the price of 4, which is essentially 25% off. I can't do that offer this time because of the number of classes in August. They already have free shoes and a free workbook they got from the course. I need an offer to get them onto a permanent enrolment now. So far I've come up with - 7 classes for the price of 9 (just doesn't sound very sexy! and is a big bill) - 25% off July and August (pro - great for me, con - big upfront bill for them) - 25% off July only (pro - easy sell for them for July, con - they will get a comparatively huge bill for August) Any other ideas, thoughts, suggestions? My box is too small and I can't get out of it!

Hi @Sally Prendergast, I see so many Instagram posts now that say “comment <insert random word here> below and I’ll send you my <insert random freebie>” 1) How does this work in terms of automation? 2) Is it actually an effective strategy, or just a very wide top of funnel device? Just pondering…. Helen

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This week, I have welcomed 8 new dancers into the studio. I always ask the adults what brought them to Irish dance at this stage of their lives. One of my new adults shared about some injuries and that due to her risks with osteoporosis, her doctors said no to cycling but yes to Irish dance. She chose my studio because of a few things on social media: she saw a variety of footwear, so she knew the space was relaxed; she saw evidence of adapted dance (seated) so she knew that if her injuries made standing to dance difficult, she would have an alternative; she saw a wide range of ages in the adult dancers so she wouldn't be "the old lady" in the room; and short-term sessions (5-weeks this round) to get a taste of how it actually feels. She had been following my socials for over a year before deciding to enroll and she had scrolled back into my historical content to boot. Sometimes I forget how much time it takes for people to be ready and how much "evidence" they might need for that decision.