Do you have some encouragement for your fellow dance marketing pro members? Any words/quotes that keep you going when you're feeling overwhelmed or lacking capacity?

This video walks you through how to set special hours during school holidays or any other time relevant to your dance school on your Google Business Profile...

Hi @Sally Prendergast , I'm struggling to write a direct email sequence to a group of new enrolments without being overwhelming. I have a combination of information to get across, but also an offer I want to get across. In one email it feels like too much stuff, but two emails feels like they are disconnected and I am spamming them. Both the information and the offer are time sensitive so I don't want to push out the timeframe. I'm feeling a bit stuck! I thought about putting the offer on it's own 'landing page' as such to reduce the amount of info in the actual email. Is that a good idea, or is that bad because then it's not right in front of their eyeballs. Any advice?

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Build a Stories content bank that actually gets results. Why these work: ✅ Builds trust with parents ✅ Shows off your studio (without sounding pushy) ✅ Promotes classes naturally ✅ You stay visible so your hottest leads don’t forget you How to use this list: 1. Pick 3-5 ideas and batch record. 2. Save each story as a Highlight so new parents see them later. 3. Reuse ideas across terms/seasons - swap music, swap students, same story. Quick 3-slide story template (use this every time): 1. Hook - short question or poll. 2. Value - quick tip, demo or proof. 3. CTA - “Book a free trial” / “Swipe up” / “DM us”. 50 Instagram Story ideas for dance studios 1. This or That - dance edition 2. Poll: Ballet / Jazz / Hip Hop? 3. Ask me anything (AMA) box 4. Emoji slider: How much do you love dance? 5. True or false: Dance edition 6. Case study: 6 months of consistent classes (results) 7. Step-by-step: How to book a free trial on your website 8. “Want to dance with us for free? Here’s how!” (CTA link) 9. Countdown sticker: Claim your free trial by [date] 10. Breakdown: term fees vs what’s included 11. Introduce yourself — why you started the studio 12. Share your dance background / experience 13. Introduce your staff and what they teach 14. Talk about what makes your studio different 15. Share your approach to supporting nervous kids 16. Tips for nervous new dancers (quick wins for parents) 17. Share your favourite class memory 18. Explain how you build confidence in students 19. Answer a frequently asked question (short clip) 20. Share the structure of a typical class 21. Walkthrough of the studio before classes start 22. Time-lapse: setting up for class 23. Clip of the music you’re choreographing to 24. Students warming up (candid moment) 25. Your dance playlist of the day 26. Mirror selfie during a dancing break 27. Sharing your planner or daily schedule 28. Show how parents sign their child in (easy demo) 29. Group stretching moment (nice visual) 30. Staff arriving and prepping for classes 31. Quick tutorial: one simple step or warm-up 32. Teacher tip: how to improve turns (short demo) 33. Demo a simple combo parents can practise at home 34. Progress post: before and after (skill development) 35. Mini-series: 3 things to improve balance 36. Safety tip for parents (shoes, warm-up) 37. Rehearsal clip: how you teach a routine 38. Spotlight a student’s technique win (permission OK) 39. Top 3 songs for class energy 40. How to help your child practise at home (3 tips) 41. Parent testimonial — audio or screenshot (real proof) 42. Show the sign-up form and how quick it is to enrol 43. Behind the scenes of recital or event prep 44. Limited-time offer or discount (clear CTA) 45. Tour of class props / equipment and what they do 46. Before/after of your classroom layout for class flow 47. FAQ: fees, make-up lessons, uniform (quick answers) 48. Reminder: next term starts — link to enrol 49. Celebrate wins: Student of the Month or exam results 50. Invite to an open day / themed trial class (details + CTA)