Your niche probably doesn't exist yet. That's fine

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asked something in the community a few days ago that I think a lot of people here are sitting with quietly.

Can the niche evolve as you go?

The short answer is yes. The longer answer is that for most successful creators, the niche didn't exist until they started posting.

I had an EV channel a while back. Started it as a general electric vehicle channel, covering the topic broadly, no particular audience in mind. Then I started paying attention to the comments and the analytics. A pattern kept showing up. The people watching and engaging were overwhelmingly British.

Not because I planned it that way. Just because of how I spoke, the references I made, the context I brought to the content.

So I leaned into it. Narrowed the focus to EVs for a UK audience specifically. The channel sharpened, the right people found it more easily, and the content got easier to make because I finally knew exactly who I was talking to.

I didn't plan that niche. The audience told me what it was.

MrBeast did the same thing over six years and hundreds of videos before his current format emerged.

Ali Abdaal delayed starting by watching 47 videos about YouTube strategy before realising he just needed to post something.

The pattern that shows up again and again is this. Creators who plan too long either never start, pick something that doesn't actually excite them, or end up having to pivot anyway. The iteration was always going to happen. You might as well start it on day one.

What tends to happen when you just post is this. A few videos flop and teach you something. One occasionally surprises you. The comments and the retention data start pointing at something. You follow that signal.

The niche finds you more than you find it.

If you're stuck trying to nail it all down before you film anything, that stuck feeling is probably the sign that posting is the actual next step.

What made you finally decide to start, even before you had it figured out?

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