If you have or are planning to do a faceless AI channel, this video is a must watch. Over the last couple of months we had a lot of spam in here promoting automated faceless systems. In the video, Sean talks about how YouTube is cracking down on these types of channels, and literally thousands of channels have been demonetized and some completely removed.

So... it's been a while but im no longer silently working on my YouTube and building community. Im very proud of myself for a small step posting video short when I didn't feel like making one. I felt messy and not ready but this is how I get better by doing what I want to be known for helping 1 person make better decisions for thier Australian outdoor kitchen projects. Im stocked and thank everyone in this community that had liked, commented and encouraged Me to take steps towards making something in this world that helps other humans enjoy thier backyards with friends and family in Australia 🇦🇺 Thank you again to.Alexa who created this space and if anyone is on the fence hit the subscribe button to her channel over on YouTube. I'll post my video in the link below if anyone is interested in this niche happy to help ☺️

So check this out. Let me tell you something that contradicts everything you'll hear from the "creator economy gurus." Your age isn't a disadvantage. It's your competitive moat. While 25-year-olds are churning out their 47th "5 ways to be productive" video, you've actually managed teams through genuine crises. You've navigated office politics. You've delivered bad news to stakeholders. You've built things that matter. That's not just experience. That's an unfair advantage. The Trust Arbitrage Nobody Talks About Here's what I've learned building The Content Revenue Lab: professionals over 40 trust other professionals over 40. Instantly. When a 28-year-old tells them how to "crush it" on LinkedIn, there's scepticism. When someone who's been in the trenches for 20 years shares what actually works? That's different. Think of it like this: Would you take marriage advice from someone who's been married three months? Or from someone who's navigated 15 years, including the hard parts? Your audience isn't looking for hype. They're looking for credibility. You've got decades of it. The Pattern Recognition Superpower After 20+ years in any field, something magical happens in your brain. You start seeing patterns that everyone else misses. I spent 25 years in marketing. When I look at a content strategy now, I don't just see tactics. I see the underlying structure - what will work, what won't, and why. I can predict the failure points before someone even launches. Your younger competitors are still collecting data points. You're already seeing the patterns. That means you can diagnose problems faster, offer solutions with nuance, and provide insights that actually save people time and money. This is why your content can be shorter, more direct, and more valuable than the 40-minute rambling videos from creators who haven't lived what they're teaching. The "I've Made That Mistake" Authority Young creators have to manufacture credibility. You've earned it through failure.

A pleasant surprise 💝

Short answer: Absolutely. Shorts aren't just a nice-to-have anymore—they're how your ideal audience discovers you exist. So, here's the reality: your long-form content is your authority piece. Your Shorts are the business cards that drive people to it. Why Shorts Matter More Than Ever Discovery at Scale: The YouTube algorithm surfaces Shorts to entirely different audiences than your long-form content. One well-crafted Short can bring in hundreds of new subscribers who align perfectly with your message but would never have stumbled across your channel otherwise. Maximum Leverage from Existing Work: You're already creating thoughtful long-form content. I use OpusClip to extract 7+ Shorts from every video I publish. That's one 6-hour production day turned into a week's worth of top-of-funnel content. Pure leverage. Meeting People Where They Are: Your audience scrolls during lunch breaks, commutes, and between meetings. Shorts let you stay visible during those micro-moments when they're not ready for deep dives. Built-In Conversion Path YouTube's "related video" link in Shorts creates a direct funnel: hook them in 60 seconds, link to your full video, convert viewers into subscribers and eventually community members. When Shorts Don't Work Standalone Value Missing: If your Short needs 5 minutes of context to make sense, skip it. Each Short must deliver complete value on its own. Off-Brand Execution: Sloppy Shorts undermine professional positioning. Quality standards matter across all formats. The Strategic Approach Hunt for these moments in your long-form content: - Counter-intuitive insights that challenge assumptions - Concrete frameworks or strategies viewers can apply immediately - Specific results or case studies that prove your point OpusClip finds the high-energy moments automatically. My job is selecting clips that genuinely serve my audience, not just chase views. For time-strapped professionals building creator businesses: this isn't extra work. It's smart repurposing that multiplies your reach without multiplying your effort.