How to Make Money (Indirectly) from Youtube -Thoughts?

It seems to me from my research and more importantly from a Think Media 'Emergency' Livestream I am currently on -The money people make from Youtube is not from Adsense etc and monetisation - it is from THE BUSINESS etc that the channel supports - I assume courses, consulations, offline business, merch, sponsorships etc etc.

I will continue with my niche of filmmaking for 40+ but realsise it will likely not yield coaching courses, consulataions etc.

Any general thoughts on this issue or people experince of the money aspect ( which is not my primary driver by the way).

Thanks

David

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