18h (edited) • Accountability & Goals
Day 7: Content Pillars. Done!
Here are my content pillars. Feel free to borrow (steal) my format if it's helpful.
I also keep this as a .txt file to upload to AI when brainstorming for content ideas. That helps to keep the suggested ideas on point for my target audience.
Adam Tinkoff AI Four Content Pillars:
1. What Just Changed in AI
Purpose: Filter the constant stream of AI announcements and highlight only the changes that actually affect everyday work and daily life for people aged 45-70.
Goal: Answer a simple question for the viewer: "Does this change how I use AI today?"
Focus only on practical impact and ignore hype, speculation, and technical details that do not matter to normal users.
Examples :
• Major AI feature updates
• Platform changes from companies like OpenAI, Anthropic, Google, and Microsoft
• New capabilities that affect how people work with AI
2. Real Problems People Hit With AI
Purpose: Address the real frustrations people encounter when using AI tools. Explain what is happening and show simple ways to solve the problem.
Goal: Help viewers feel less confused and more capable when AI does something unexpected.
Examples:
• AI forgetting conversations or context
• Inconsistent answers from the same prompt
• Moving work between AI tools
• Losing chat history or results
• Prompts not producing the expected outcome
3. AI Safety and Trust
Purpose: Help viewers use AI confidently without putting their personal information, work, or identity at risk.
Goal: Build practical awareness around privacy, scams, misinformation, and safe use of AI tools.
Examples:
• What information should never be shared with AI
• How to recognize suspicious AI tools or services
• Understanding where your data goes
• Avoiding common AI scams or misleading claims
4. AI Results That Actually Help
Purpose: Demonstrate real-world outcomes that show how AI can solve practical problems and produce useful results.
Goal: Show finished results that prove the tools can create meaningful value in everyday life and work.
Examples:
• Simplifying complex documents
• Drafting plans, letters, or reports
• Organizing information
• Turning raw notes into something useful
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Day 7: Content Pillars. Done!
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