I posted 3 long-form videos and 15 shorts this month. The numbers are moving in the right direction, but there’s a specific lesson in the data I didn't expect.
Most experts say to double down on the long-form game. However, my highly edited shorts are showing much stronger performance, growth, and retention. More importantly: I enjoy making them.
I’ll finish this challenge tomorrow, but my strategy moving forward is shifting. I’m tuning out the "expert" noise and following the evidence. The short game is working for me, so that's where I'm headed.