Interview & Content Production Process for Freedom Academy
Hi Nabeel! I wanted to show you how I've set up the process for interviewing Freedom Academy's mentees.
The general idea is:
- I interview mentees who got good results with Freedom Academy. We give them a gift for participating.
- With that recording, I build an SEO page styled as a success story, with the cleaned-up transcript, headings, timestamps, and highlighted quotes.
- I ask the editor to cut 60-90 second clips to use as marketing content, plus compiled reels with several interviews. I use them on the sales page, ads, etc.
Here are the questions I have planned:
1. When did you join Freedom Academy?
2. Why did you decide to try Freedom Academy?
3. What problems were you trying to solve before using Freedom Academy?
4. What had you tried before Freedom Academy to solve these problems?
5. What do you like most about Freedom Academy compared to the alternatives you mentioned?
6. What were your expectations about Freedom Academy?
7. What are the 3 main changes you've noticed since you started using Freedom Academy?
8. What surprised you the most about using Freedom Academy?
9. What did you think was going to be the biggest challenge when switching to Freedom Academy?
10. What do you think about the support team and Juani's (mentor) personalized follow-up?
11. What kind of person would you recommend Freedom Academy to?
12. Why would you recommend Freedom Academy?
13. What changes or improvements do you think we could make to enhance your experience with Freedom Academy?
I'd like you to critique:
- Whether the questions make sense, and if you'd change the order or any of them in particular
- Whether the interview approach itself seems right to you, or if you'd do something different
- Whether what I'm planning to do with the material (SEO page + clips) is well thought out, or if there's something I'm missing
Thanks!
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Emmanuel Mariescurrena
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Interview & Content Production Process for Freedom Academy
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