Dec '24 (edited) • 💬 Discussion
Copywriting Tips To Become The Top 1% Writer.
Alright guysss, here is some Copywriting beginner sauce that the top %1 copywriters use. (Like :p)
First of all, always start from the fundamentals.
The foundation: Think First principle fundamentals.
People like to buy, but don’t like to get sold to.
So never be salesy.
There is a customer awareness level/stage for each product and company in the world.
1. Completely Unaware.
2. Problem Aware.
3. Solution Aware.
4. Product Aware.
5. Most Aware.
Each stage represents a different point, mindset and emotion in the customer journey.
Each stage requires a specific messaging/copy to guide them to make a purchase.
(Or content for each funnel level like Top of the funnel, middle and Bottom.)
Your job is to hold their hand and persuade at each step to take action for the next one.
This isn’t your High School English Exam, make sure you don’t use complicated words.
Simple messaging always works more than complicated one.
The goal is to make them purchase, not to participate in an essay writing competition.
Always remember, Simplicity Scales.
Complexity Fails.
People buy from emotions, they go through a whole emotional journey before buying anything.
Strong desires for their emotion makes them go blind.
Use this to your advantage.
Sell them to the flow of their emotions.
(Don’t literally sell, but persuade)
The problem should exist. (The solution product is nothing if the problem doesn’t exist)
Then Create a solution for the problem. (Your product should be the best for the problem solving)
TIP: you can even create the problem yourself and then introduce the solution too lol.
Don’t go against their emotions, that would push them away.
Connect the perceived idea, which the audience has deeply rooted and is expecting for their problem.
Your product should be the best closest perceived solution to their problem.
Your Marketing Copy is the bridge between them.
Create curiosity. Make yourself seen higher on the status delta.
Be the authority but yet someone who cares about their emotions and problems.
Make sure-
Customers shouldn’t have a conflict between their actions and beliefs. It should be aligned together.
Ethically emotionally manipulate.
Every big business in the world does this.
Manipulation is not bad, it depends upon how people use it. People use it to negativity influence society, (iykyk)
Why not you should use it to positively influence and change the world for better?
With having an awesome product that can genuinely help people.
To actually change lives.
People pay when you solve their particular specific problems. Solving any particular problem is business.
The bigger problems you solve, the more you get paid.
You are paid according to the value you provide and how much useful you are.
Now some sauce on product/service.
Do not just sell the product.
Sell the vehicle.
Sell the feeling.
Sell the opportunity.
The End Result.
The entire dream life.
The emotion.
The idea of their dream life.
The product is not ONLY your service delivery.
But,
The experience they go through is ALSO the product.
The copy they read and the emotions they feel is ALSO your product.
The onboarding process through which the customer goes through is ALSO the product.
How they feel about everything related to your business is ALSO your product.
When the person is fully ready to buy, Ask them what did they like about the offer, they will start selling themselves. (Real.)
The secret of success is to give more than you expect.
Living is giving.
Give massive crazy value to your people, you will get back in the form of revenue.
Always remember one thing: “The things that you don’t want are distracting you from the things that you really want.”
Be aware of the cost of everything.
Comment down if you want me to explain something in detail.
That’s all guys, what are your views?
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Copywriting Tips To Become The Top 1% Writer.
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