Alright guysss, here is some Copywriting beginner sauce that the top %1 copywriters use. (Like @Alicia Joseph :p) First of all, always start from the fundamentals. The foundation: Think First principle fundamentals. People like to buy, but don’t like to get sold to. So never be salesy. There is a customer awareness level/stage for each product and company in the world. 1. Completely Unaware. 2. Problem Aware. 3. Solution Aware. 4. Product Aware. 5. Most Aware. Each stage represents a different point, mindset and emotion in the customer journey. Each stage requires a specific messaging/copy to guide them to make a purchase. (Or content for each funnel level like Top of the funnel, middle and Bottom.) Your job is to hold their hand and persuade at each step to take action for the next one. This isn’t your High School English Exam, make sure you don’t use complicated words. Simple messaging always works more than complicated one. The goal is to make them purchase, not to participate in an essay writing competition. Always remember, Simplicity Scales. Complexity Fails. People buy from emotions, they go through a whole emotional journey before buying anything. Strong desires for their emotion makes them go blind. Use this to your advantage. Sell them to the flow of their emotions. (Don’t literally sell, but persuade) The problem should exist. (The solution product is nothing if the problem doesn’t exist) Then Create a solution for the problem. (Your product should be the best for the problem solving) TIP: you can even create the problem yourself and then introduce the solution too lol. Don’t go against their emotions, that would push them away. Connect the perceived idea, which the audience has deeply rooted and is expecting for their problem. Your product should be the best closest perceived solution to their problem. Your Marketing Copy is the bridge between them. Create curiosity. Make yourself seen higher on the status delta.

Make sure to prepare 1 question for sunday, and I will personally answer it :) 💬 Put your question HERE by replying toTHIS comment :)! 👉 Just a reminder, you have to put your questions in this comment, deadline is Sunday 8TH to get your Q's in here (The reason why I say 1Q is because it gives everyone a fair chance to get theirs answered because there will be a lot of people on the call) I look forward to seeing your Q's