Propaganda I'm NOT falling for
Have you ever seen that trend on social media that's like: "propaganda I'm not falling for" And it's a bunch of things they refuse to agree with. Well here's some cold outreach propaganda that I'M NOT falling for and you shouldn't either: "Cold outreach is dead" Cold outreach is more alive than ever. There's a rise in agencies lately and for most of them the only way they get clients aside from referrals later on, is cold outreach. Sure they might pay somebody to do it for them but that doesn't change anything. "AI is killing cold outreach" You kids don't know how good you have it now, back in my day, I had to do everything manually. AI was so bad that I could only ask it for a list of niches to reach out to. Now? It can generate offers, outreach messages, emails or even help you find leads if you use the right tools. At this point there's no excuse to doing shitty outreach. Not to mention that a large portion of business owners are boomers who don't mind if you're using AI. "Quantity over quality" or "Quality over quantity" How about BOTH? Yes it's possible. Yes it's tiring but it works. It takes time and effort but it shortens the amount of time it'll take to land a client. Do you HAVE to do both to land a client fast? No, there are other ways which I will talk about in my 3-day challenge btw. And lastly, "A personal brand is useless for a copywriter" I've heard so many copywriting gurus say this, they tell you to just build a stupid copy paste profile with "copywriting tips", Maybe a few lifestyle pics here and there and BOOM you got yourself not only the ugliest profile ever but also a profile that'll almost GUARANTEE rejection. My profile might not be the best but my face is all over it, I talk more casually in a way that shows my personality while also keeping the topics about stuff like copywriting etc. I show a preview of myself as an actual human being instead of an NPC. If you pair this with a youtube channel, getting clients with cold outreach will be almost fail proof.