Hey everyone π
I wrote a Facebook ad for a teeth whitening product and would love some honest feedback.
Quick context before you read β
The reader: Someone who wants whiter teeth but has been burned by strips and trays so many times they have given up trying. High pain. High skepticism. Low trust in any whitening claim.
Awareness: Solution Aware β they know whitening exists but have never found anything that works without hurting them.
Sophistication: Very High β they have seen every whitening claim before. So instead of leading with the product I led with their exact experience to make them feel understood first.