Planned Feature: Employee Tracking + Leaderboard

Hi Climbers,

we are planning a new feature around employee tracking, and before building it we want to collect your feedback in detail, because we think this could become one of the most powerful ways to help local businesses generate more reviews in a natural and consistent way.

The idea is this.

The business owner will have a dedicated section called Employees Links, where they can add the employees who are responsible for asking customers to leave reviews. Adding an employee will be very simple: the business just inserts a photo, a name, and an alias, which can also simply be the employee’s real name or nickname.

Every time an employee is added, the platform will automatically generate a dedicated review link for that employee. It will also be possible to download the related QR code. Technically, this employee link will simply be the general review link with an extra URL parameter, something like employee=alias.

In this way, we will be able to track the unique visits to each employee’s review link. So if an employee asks a customer to scan their own QR code or open their own review link, the business will be able to measure how many unique visits that employee has generated.

On top of this, we want to build a leaderboard, inspired by the Skool style, where the business can see the ranking of employees based on the number of unique visits to each employee’s review link. The leaderboard will be viewable for the last 7 days, the last 30 days, or all-time.

This would already create an interesting use case for businesses. For example, the company could decide that, on the last day of every month, the employee with the highest number of unique visits receives a bonus in payroll, because that employee made a stronger effort to ask customers for reviews.

But we want to take this feature much further.

Our idea is that if, inside the text of the review, the customer mentions the alias of the employee, then that review will be automatically assigned to that employee. For example, if the review says “Luke was very kind with us”, the review will automatically be associated with the employee whose alias is “Luke”.

This means that inside the leaderboard, in addition to the ranking by unique visits, there could also be a ranking by number of reviews assigned to each employee.

In this way, employees would not only be encouraged to ask customers for a review, but also to invite them to write the review mentioning their name or nickname. For example, they could say something like: “If you leave a review, mention my name, Luke, because it helps me improve and grow inside the company.”

We believe this can work very well because end customers are often more willing to leave a review for a person than for a company, especially when there has been a real human relationship, a friendly conversation, a positive interaction, or a good service moment. In many cases, it is easier for a customer to write about the employee as a person than to write a generic review about the business.

Because of this, the leaderboard could be ordered either by number of unique visits or by number of attributed reviews, and the business could decide its own internal bonus rules. For example, it could say that the employee with the highest number of unique visits every month receives a $100 bonus in payroll, while every review that mentions the employee’s alias is worth an additional $20.

This would naturally create a healthy competition between employees, both on who generates more visits to their review link and on who gets more reviews mentioning their name.

From a product point of view, we also want the leaderboard to have a very nice and gamified UI. Another important point is that the leaderboard could be shared via a public external link with the whole team, without requiring every employee to have a user account inside the platform. In this way, all employees could monitor the ranking, check their position, and track how many reviews they have won, without needing access to the software itself.

There is also an important branding benefit for the business.

Reviews that talk about the staff, and even mention their names, feel much more authentic and real than reviews that talk only in general terms about the company. At the end of the day, we are all people, and our relationships are based on interpersonal connections. Having reviews that talk not only about the quality of the service or product, but also about the people working in the business, helps the company communicate a healthier, more trustworthy, and more human image to potential customers who may have never visited the business before.

So this is the feature we are thinking about.

We would love to know what you think. Do you believe your clients would use it? Do you think employees would respond well to this kind of incentive? Is there anything you would add, remove, or improve?

This feature will be developed after the GEO Agent, so most likely in the second half of April.

Let us know your feedback in the comments.

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