#MythbusterMonday: "You should focus on just one platform"
Having your online presence in different places takes a lot of work. And a lot of people, specially here on Skool will advize you against it, as it may take your focus out of optizing the Skool experience for your members. But a lot of times it's worth it, as you need to go where your audience/ potential clients are. And the more lead magnets you have, the faster you will grow. And that is specially true if you find a format that can be crossposted across several platforms. This wednesday, 3 PM UTC (https://time.is/UTC), I'll be live in Nick's Community to talk about different strategies on how to make yourself present online and how to crosspost across different places. Please, join his community in order to watch this event. In this event, I'll share my experience as a Community Manager that worked in different platforms for online business owners. I'll go through the differences in platforms like Facebook, Linkedin, Instagram, YouTube, Reddit and others. I'll talk about the strategies and best uses for each of them. So tell me, where is your business present? - Community Platforms: Skool is the platform of choice for everyone here, and it is usually the place where all of the magic happens. The tip of the funnel. But there are other options besides Skool. In my community you can see comparissons between Skools and it's competitors. - Website: Having your own website and using SEO strategies to appear on google searches is also great. Having your home page as your landing page and making posts is also great for content marketing. Landing page + Google Ads is a great way for people to find you. I can help you develop a complete Wordpress website/landing page. - Google Maps: Having a physical adress for your business gives you discoverability on search engines and also credibility for people who find you. - YouTube: YouTube is quickly becoming the largest search engine, sometimes competing with google. Having your presence in video form is also almost mandatory to succeed online as people will hire you if they trust you, and they will trust you if they can see you. So creating your presence on YouTube is a must. - Facebook Page: Great for paid traffic. You can set it up very easily and have a great portifolio for your business. - Instagram: Have great sinergy with Facebook, and allows for very easy automatic crossposting. So if you have one, there is no reason to not have the other. - TikTok: If your focus is on viral content, this is a great place. You can get decent traction even by having very little subscribers. It seems like tiktok doesn't punish you for having little people following you, so It's a great place for new joiners. I had a dark TikTok channel where I put low effort career guidance tips. One of my posts there still gets likes and views to this day, 2 years after I abandoned the account. - Reddit: having a presence on reddit is a great way to make connections and capture clients. Reddit is still the largest commmunity platform in the world. It's a SEO goldmine. I got my high ticket client from there. - Freelance profiles: Upwork and Fiverr are a good alternative to get jobs and get clients. But you need to count partially on luck as those are very disputed. But depending on your niche, it's a good idea.