Your Community Needs a Job - Really!
One of the most useful questions you can ask about your Skool community is:
What job is this community doing in my business?
Because “make money” is not specific enough.
Your community might be:
• the product itself
• an entry point into your business
• a place to nurture potential buyers
• a bonus or support layer for another offer
• a retention strategy
• a way to create recurring revenue
• a pathway into higher-level services
• a place where your customers stay connected to you between purchases
Those are very different jobs.
And they require very different community models.
Once you know the job, decisions about pricing, access, programming, content, engagement, and monetization become much easier.
That is why the Build Lab Standard Tier is not about teaching you how to “set up a Skool group.”
It is about helping you build a strategic business asset.
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Shannon Boyer
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Your Community Needs a Job - Really!
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