This Just In - Growth Boost Update · the skool CLASSIFIEDS

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This Just In - Growth Boost Update

In today's PERSONALS we had an interesting discussion about Growth Boost and what everyone is seeing and how they are adjusting.

The question of running your own ads came up and how that plays into your Growth Boost Efficiency Score. There was quite a bit of confusion (at least on my part)!

Sam Ovens has just confirmed that there are four things they look at to get your Efficiency Score (which determines how much ad spend they push to your community): traffic, conversion rate, price, and retention.

While it's not necessary to run your own ads, doing so can affect your efficiency score because the ads will (hopefully) drive more traffic and (if they convert well) will show Skool more quickly that you are an "efficient" community.

So...what does that mean for us? I'm honestly not too sure yet, but it's definitely looking like Growth Boost is here to stay.

Ultimately, though, this is just one driver of traffic and definitely not one to depend on for the majority of your traffic growth.

The decisions you make for your community (IMHO) should be based on what is going to get the best results for your members and what will help you to monetize the most effectively. Both of those factors require a taking into consideration a multitude of factors, of which Growth Boost is just one.

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This Just In - Growth Boost Update