1h (edited) • Communities
Myth: funnels fail solely because of poor strategy or execution
Truth: your communication style or DiSC wiring creates blind spots.
TL;DR
Each DiSC style tends to create predictable leaks:
- D: skips details, which results in missing explanations + abrupt CTAs
- i: adds flair but not structure, leading to energetic but scattered messaging
- S: softens their message, which shows up as weak CTAs + stalled leads
- C: overexplains, which presents as overwhelming + tech complex
🦅 D-wired folks:
- Move fast… which means their funnels often read like a sprint with missing steps.
- Write copy that's short, blunt, or assumes people “get it.”
- Tend to skip nurture because they think “people should just buy and get on with it.”
🦜 i-types:
- Have high-vibe ideas that sparkle… and sometimes scatter.
- Create messaging that feels fun, but isn't always grounded.
- Over-assume emotional buy-in.
🕊️ S-types:
- Go above and beyond to make people feel safe, welcomed, supported.
- Avoid bold messaging so as not to appear pushy or salesy.
- Under-sell and soften their calls to action.
🦉 C-types:
- Want everything perfect before it launches, which delays actual movement.
- Create copy that can feel too detailed, technical, or overwhelming.
- Bury the emotional hook under logic.
if you've never looked at your funnel through this lens, here's what to do next:
#MondayMythBuster
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Myth: funnels fail solely because of poor strategy or execution
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