It’s only weird if you make it weird

Eileen MacDonell

10d • Freebies

I've been in sales since I was 14. I would upsell people on starch for their shirts when I worked for a dry cleaner.

I never loved it.

Just asking, "would you like starch?" felt like I was asking them if they wanted to go out with me.

From there it was retail, "are you looking for something in particular?" (insert David Schitt here)

Then upselling soup or dessert when I was a waitress.

And, from there it was pewter (yup, the metal), directory sales which was painful, and finally advertising for a magazine group.

Selling never came naturally to me. After decades of being in it for-a-liviiiing you'd think I would be a master at it. Nope. People can try to sell me, "but wait there's more" tactics all day long, and offer stacks, but here's what I know.

I've never been excited about an offer stack.

I've never been excited about someone saying, "for the next hour this is the price. After that, it's 4 trillion dollars."

Put up your hand if this is you too.

People make sales conversations gross and weird and they don't need to be.

Once you understand what a true enrolment conversation looks like, you won't WANT to have it any other way.

I'm doing a free masterclass for this exact thing.

80% of the people I have a conversation with about my work and what they're looking for end up becoming one of my clients.

Here's the secret... BECAUSE I NEVER SOLD THEM.

Yes, I'm yelling it.

There's coaches, creators, entrepreneurs who wish they could just learn how to close people. How to have the right kind of sales conversations. The right words, at the right time, in the right order.

What if that wasn't how it's done anymore?

The other day I was watching someone sell from the stage (so to speak) and it was so gross. The person was lovely. But how they were offering it was soooo 2014. People are so much more discerning (thank freaking god) than they were then. Back then you could put out a time limit and I would be the first one with my credit card out because I wanted the bonus.

Today, buyers aren't falling for that. They want connection. They want to not be sold to.

They want one thing and one thing only. THE SOLUTION TO THEIR PROBLEM.

That's how it works today. And on Wednesday I'm filling you in on how I've created clients for the last 14 years.

It's a free masterclass, and if it feels like a fit for you, I'll see you there.

June 10th from 11am-12pm eastern. Here’s the link. https://us02web.zoom.us/j/2284757679

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