I Posted In My Skool Community For 60 Days Straight. Don't Copy My Strategy.

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I posted every day for two months, and the community was fine. Then I left a bit of space in the feed, and something shifted that I wasn't expecting.

For the record, I still post every day. That's just how I'm wired. But what I found out is that it's got nothing to do with why the community works.

When I started leaving more space in the feed, members began filling it. Not because I asked them to, just because there was room. The conversations got more interesting. It felt less like a newsletter with a comments section and more like an actual community.

I've heard versions of this from other community owners since. One person posted daily for nine months straight, took five days off, and said, despite the short-term dip, they'd do it again just for what it did to their headspace.

Someone else uninstalled their apps for a couple of weeks just to see what happened.

The world didn't end.

Surprisingly, members were really understanding. They came back feeling lighter and more present than they had in months.

So, check this out.

What I think is actually happening is that constant posting can mask the thing you're not dealing with.

When you create space, you find out whether the community was genuinely working or whether your activity was just filling the silence.

Post every day if that's your thing. Just don't assume your members need you to.

If you're running a Skool community and trying to figure out what's actually driving growth versus what's just keeping you busy, that's what we work on inside the Skool Monetisation Lab.

https://www.skool.com/skool-growth-lab-2540/about

Des Dreckett - Skool Monetisation Lab

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