CONFESSION I Don’t Sit Down to “Write Content” 😮

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So I was on a call with a client yesterday and she goes, “Mimi… how do you put so many good posts out there that actually get GOOD engagement?”

And at first I was like oh… HELLO… tiny blush moment activated, why thank you very much, imaginary bow, nearly trips, recovers, plays it cool (ish)…

BUT THEN… I was like ok, let me actually SHOW you, because this is not magic and it is DEFINITELY not me sat there thinking always “right then, time to WRITE CONTENT,” with my serious face on and a list of hooks. Meh. Nope.

HERE’S THE TRUTH BIT.

Some of my stuff is planned, yeah, there’s intention behind it and thought there. Strategic feels like the wrong word tbh, but you know what I mean, well I know what I mean, it’s not random stuff all the time.

HOWEVER… a LOT of it comes from what’s already happening around me. Stuff I see, stuff people say, conversations, side comments, little moments that make my brain go WAIT… WHATTT… because honestly, it’s all already OUT THERE. HELLO. EYE BALLS EYEING 👀

SO LET ME SHOW YOU A REAL ONE.

Someone new jumped into the Backroom, grateful AF which we love immediately, went through the onboarding which is very personal, very human, very “hi this is not a robot speaking to you” vibes. They landed on the Start Here post and shared where they were moving to.

AND MY BRAIN WENT… AHHH… HELLO… PING 💡

Because this is my thing. EVERYONE gives you something. Always. It’s all in the conversations, always has been.

WHEN THEY SAID WHERE THEY WERE MOVING TO, my brain instantly went, “ohhhh… I wonder where everyone ELSE in here is actually from?” Now then I COULD have totes just put out a normal post like “Where in the world are you from?” but honestly… meh. We’ve all seen that post. Scroll, drop a flag emoji, disappear. POOF

SO I ADDED A TWIST (OBVS) (we like to do thing different in da BACKROOM←🚪)

Anyways, same question, different energy. I said tell us where you are WITHOUT telling us where you are. Use clues, words, weather, food, vibes, random hints, whatever you want. We guess, we’re getting warmer, colder, nearer, but you are NOT allowed to reveal it until tomorrow because rules are rules, DUH.

AND WOOP… it popped. (You know those kinda posts where you don’t over think it, and boom, well that)

Backroomers aka EPIC HUMANS jumped in, people played, people laughed, people guessed, people talked to EACH OTHER, not just replied to me and vanished. It turned into an actual CONVERSATION instead of a comment 🪦

NOW HERE’S THE SNEAKY BIT (THAT WASN’T EVEN SNEAKY AT THE TIME).

Now yay I know where everyone is in the world, which means later I can go, “look at this, we’ve got people from HERE, HERE, HERE and HERE.” BOOM. Another post. All from ONE conversation. OOPS. Data, but make it FUN. 🥳

NOW HERE’S THE POINT (YAY).

This isn’t very “businessy.” It’s not selling anything, it’s not funnels or CTAs or positioning statements.

It’s FUN. And FUN is often underrated. But it proves the thing I care about most.

IT’S ALL IN THE CONVERSATIONS.

I might see someone else write something and it sparks a thought. A client says something on a call and my brain goes sideways. A comment lands differently and I’m like hold up wait a minute. THAT becomes my angle, my take, my words.

AND HERE’S THE BIGGEST SHIFT OF ALL 😘

I don’t see them as POSTS anymore. I see them as CONVERSATIONS. And that one shift changes EVERYTHING.

SO IF YOU’RE STUCK STARING AT A BLANK SCREEN THINKING “WHAT THE HELL DO I POST?”… try these SHIFTS 👇

Also, quick reality check… I still post stuff that absolutely FLOPS. And nine times out of ten it’s the one I overthought, tweaked, re-tweaked, second-guessed and sucked the life out of. Love that for us. HUMAN AF.

→ SHIFT ONE

Stop thinking “post” and start thinking “conversation.” What would you actually say to a HUMAN human? What would you ask? What would you reply to if someone said something interesting?

→ SHIFT TWO

Pay attention to what’s already happening. Comments, DMs, onboarding answers, client calls, throwaway remarks. That’s where the GOLD is hiding quietly, waving at you. HELLO AGAIN 9insert your name)!

→ SHIFT THREE

Add a twist. Same question, different energy. Turn it into a game, a prompt, a mystery. Something that makes people WANT to join in, not feel like they should. pffffttt

AND HONESTLY… THE BIGGEST ONE.

Stop trying to sound like content and start sounding like YOU = WOOP 😁

Because when it feels like a real conversation, people respond like real humans.

WOOP.

HMMM what SHIFTS would YOU add to this?

P.S. And yes, if this whole way of thinking made something in your brain go “ohhh… yeah… that makes sense,” this is exactly how things roll inside the Backroom. Conversations first, humans first, no performative poop. Some things can’t really be explained properly, they have to be EXPERIENCED. That’s THE BACKROOM←🚪

Come join us 🤘

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