#Breaking News - You Can't Get Referrals If Your Students Are Confused

Shannon Boyer

⭐

🔥

3h • Communities

#Breaking News - You Can't Get Referrals If Your Students Are Confused

When a new student opens your course, what’s the very first thing they notice?

Surprisingly, it’s not your content, it's clarity.

Whether they realize it or not, they’re scanning for structure:

What am I going to learn?
What will I be able to do by the end?
Is this going to help me or waste my time?

And if your course doesn’t answer those questions up front, their motivation starts to dip before they even hit “play.”

Why it matters:

Courses with clear, measurable learning objectives do three things better than most:

Keep students engaged because they know what they’re working toward.
Reduce overwhelm because there’s a roadmap, not a maze.
Drive referrals because confident, successful students share.

If you want your course to sell itself, your students need to feel the progress, and that starts with knowing exactly what they’re learning and why it matters.

What to do next:

Take 10 minutes today to review your course. Could a brand-new student open a module and say, “I know exactly what I’ll be able to do after this”? If not, that’s your opportunity.

You don’t need to overhaul your course. Just start by making your objectives visible, simple, and action-based. (Bonus: this also helps with testimonials later.)

And if you'd like expert help and guidance every step of the way so that you can save yourself the headache and heartache of trying to figure it out yourself, I'd love for you to join me inside the "Your Best Course" Build Lab - the most supportive place on the internet for online course creators.

(And, yes, I put that dash in there myself! 😉)

19 comments