BORING PEOPLE WHO WANNA KEEP WRITING BORING CONTENT… DO NOT READ THIS…

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Seriously though I mean it. If you love borosaurus content, polite content, content that sounds like it was assembled by a polite robot called Robert after reading three marketing blogs and a ChatGPT prompt that said “write a professional caption about mindset”… then crack on scrolling because you are NOT going to enjoy what comes next. oopsie nootttttt...

Now I can already hear it… “Mimi how fricken bold of you, how rude of you.”

SIDE NOTE, I am not here to people please, I am here to LEAD, and the reason I get this fired up about it is because I actually fricken care.

I care BIG TIME about people with epic ideas hiding behind safe, copy-and-paste sounding content because somewhere along the line they were told to smooth their edges off and sound “professional.” (Poop sauce)

AND YES I know right now half of you are laughing and the other half are thinking “oh shit… is she talking about me.”.

Here’s the deal. This is my opinion. And I stand by it… HELLO

Because if I see ONE more piece of content that has clearly been spat out by ChatGPT with NAFF ALL personality, ZERO story, ZERO perspective, ZERO intention, ZERO integrity, ZERO nerve and the emotional energy of a floppy soggy cucumber sandwich…

I might actually fart in a swimming pool and film a reel about the bubbles. Completely pointless yes, but still more personality than half the content floating around the internet right now.

AND YOU KNOW THE KINDA POSTS I’M TALKING ABOUT…

“5 tips to improve your mindset today.”

“3 things every entrepreneur should know.”

“Consistency is key.”

“Just believe in yourself.”

WOW. Groundbreaking…

Here’s the thing though… the internet is FULL of people producing content. But producing content and LEADING with your voice are two very different games… and most people are still playing the wrong one., and right now we’ve got a lot of content and a lot less leadership.

When you try to sound like everyone else, you disappear into everyone else. And leaders don’t disappear.

And before the excuses start rolling in, yes I know them because I hear them all the time (once upon a time I said them myself)… “but Mimi I’m not a good writer,” “but Mimi I don’t know what to say,” “but Mimi what if someone doesn’t like it.” YAWNING

You absolutely CAN write. You’ve been talking your entire life. You have opinions, stories, experiences, moments that shaped you, things that make you laugh, things that make you mad AF… and THAT is the gold.

But people water it down. They smooth it out. They try to sound clever. They try to sound like everyone else.

And suddenly their content reads like someone explaining a spreadsheet. YAWN… Flat. Forgettable. Meh

Then they wonder why nobody engages, nobody comments, and why nobody buys.

Well here’s the bit peeps already know but seem to keep ignoring… people don’t buy because you listed your features. People buy because they FELT something when they read your words. They felt your conviction, your perspective, your story, your energy… your SPINE ™️

Because content without SPINE collapses. Just like a body without a spine, it can’t stand up, it can’t hold weight, it just flops all over the shop (CLASSIFIED SPECIAL, watch the replay fo the anti-boring content MASTERCLASS HERE)

And here’s where I’m probs different to a lot of people in this space… I’m not that interested in teaching people how to “write content.”

Anyone can open a laptop and produce words. What I care about deeply is helping epic heart-led rebel humans find the nerve to LEAD with their VOICE, because THAT is what cuts through the noise…

So if you want to blend in with the blah-blah-blah noise of the internet… yup crack on.

But blending in blends in, duh, and it gets you absolutely nowhere.

BUT if you’re ready to stop sounding like a polite robot called Robert and actually give your message some SPINE, then come and learn the method.

Because the internet does not need more perfectly formatted content… it needs more HUMANS HUMANING with the courage to say what they actually think STOP pussy footing around and LEAD THE DAMN WAY…

Welcome to MAGNETISE YOUR MESSAGE 2.0 – THE HUMAN WAY! We kick off Monday...

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