And that's how we became the highest- rated bread baking community on Skool.

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Most of you are too young to remember Ed Sullivan.

He wasn't handsome. He was kind of awkward on camera, honestly. Stiff. But he hosted one of the biggest TV shows in American history for 23 years. The Beatles' American debut? That was his stage. Elvis? His stage. Every comedian, acrobat, and opera singer you can think of walked across that stage.

Here's the thing about Sullivan. He knew the show wasn't about him. It was about the guests. It was about the environment he created that let incredible people do incredible things in front of an audience that kept coming back every single week.

That's how I think about Crust & Crumb Academy.

I'm not the show. I'm the host.

I throw a good party. I teach when teaching is needed. I'm the clown in the circus sometimes. But the magic isn't me standing at the front of the room talking. The magic is what happens when the room fills up and people start talking to each other.

My job is setting the agenda. Giving us direction. Making sure the recipes are vetted, the resources are easy to find, and every baker in the room has what they need to succeed. I empty the ashtrays. I make sure the music is right. I shine the spotlight on other people as often as I can.

Because everybody wants to be a star for 15 minutes. When you give people that moment, when you celebrate their first loaf or their best crumb shot or the fact that they finally nailed their bulk fermentation, they come back. And they bring people with them.

That's how we hit 312 members in 40 days. That's how we're running a 28% engagement rate when most communities are lucky to hit 5%. That's why we had 523 interactions in one chat, on one day during our bake along this past Saturday . That's how we became the #1 ranked community In our niche on Skool.

Not because I'm special. Because I built a room where other people get to be.

If you bake bread, or you've been thinking about it, or you tried once and it didn't go well, come check us out. Free to join. No gatekeeping. No judgment. Just bakers helping bakers get better.

Perfection is not required. Progress is.

👉 https://www.skool.com/crust-crumb-academy-7621/about

In this week's Saturday bake along, it's Henry's Big Gooey Cinnamon Rolls, with a twist.

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