A powerful way to make your community more profitable

14h (edited) • Communities

When I started my first community, it was basically a hobby gone mad. I just wanted to help my fellow freelance writers earn more and stop the scams.

As far as crunching numbers? I did my taxes once a year and went hey, things are great! I'm earning more than I ever imagined, back when I was a staff journalist, and we lived in a 5-bedroom house on Lake Washington in Seattle.

But the truth is I could have earned a lot MORE, if I'd been strictly profit-focused. The way a buyer is.

Here's something a lot of community founders don't realize: You're probably not running your business the way a buyer would. I discovered it only when I started being approached about a sale, and got a look at the run sheet buyers want you to fill out.

To a buyer, your business is just dollars and profit margins. If you sold the business, it wouldn't be that buyer's baby. It would just be a cash machine they want to wring every possible dime from.

They'd be crunching the numbers every month. They'd be tracking expenses like mad and making cuts to leave more profit. They'd ramp up marketing. They'd know their profit-and-loss trends. Lifetime customer value. How long the average member stays. And so much more!

Buyers are all about metrics. Are you?

Want to learn how to run your business so it throws off maximum profit for YOU? You can, even if you have no plans to sell.

Check out my course Built to Sell inside Community Growth Academy here on Skool:

https://www.skool.com/community-growth-academy/plans

Got questions about my journey from community noob to profitable sale? Just ask below -- I'm here to help you build it right, from the start.

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